Wednesday, June 20, 2007

Masterpak Horticultural Films Introduced in Ethiopia

For OUTBOUND home page, go to http://outbound.indevcogroup.com

INDEVCO Flexible Packaging Division Hosts Horticultural Growers in Ethiopia.


Fifty growers and members of the Ethiopian Horticulture Producers and Exporters Association (EHPEA) attended a presentation about greenhouse films and other horticultural plastics produced by Masterpak, PE-film manufacturer based in Lebanon.

Presentation of Masterpak Horticultural Films

NOOTOL General Industry, owned by Woizero Agitu Wodajo, represents INDEVCO in Ethiopia. Tewodros Gebretsadik of NOOTOL organized the presentation, which took place 12 June 2007 at the Hilton Addis Ababa Hotel.

Ato Tsegaye Abebe, EHPEA Chairman and an exporter of flowers and beans himself, welcomed guests.

Members of INDEVCO Flexible Packaging Division then continued the presentation.



Raji Bitar, Napco Regional Manager for Sub-Saharan Africa, briefly described INDEVCO Group’s worldwide presence.

Râny Sfeir, Agricultural Engineer, then provided details about Masterpak greenhouse covers and horticultural film portfolio, explained how each product could meet plantations’ requirements, and provided solutions to growers’ problems.

The presentation was followed by a buffet.

Ethiopia’s Rapidly Growing Floriculture Sector

In less than a decade, Ethiopia has come into a bright international spotlight, given its rapidly developing horticultural industry and substantial government support for the sector.

According to Tsegaye, floriculture “is growing at almost 200 per cent… By the end of 2007, we expect the land developed for flower production to reach between 1,250-1500 hectares,” compared to the current 750 hectares under greenhouses and 150 hectares for under tunnel or open-field production.1



The cut flower industry is one of Ethiopia’s largest exporters

The EHPEA, with 70 member companies, organizes trade fairs and lobbies the government. The association’s members produce and export many varieties of roses, gypsophila, hypericum, limonium and carnations, as well as such cuttings as chrysanthemums and geraniums.

While floriculture is currently the star sector, the government realizes the potential value of fruit and vegetable production and export. It has published step-by-step procedures for investing in the horticultural sector in Ethiopia.2


Before and after the presentation, Bitar and Sfeir visited and evaluated horticultural film applications on EHPEA member farms around the capital, Addis Ababa, which aptly translates to “new flower”.

For More Information

Rany Sfeir
Agricultural Engineer
Masterpak sal
Zouk Industrial Zone
Zouk Mosbeh, Lebanon

Tel: +961-9-209 001 Ext. 3624
Fax: +961-9-209 002

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