Thursday, October 18, 2007

INDEVCO Member Places in AICC’s 2007 Corrugated Design Lab Competition

For OUTBOUND home page, go to http://outbound.indevcogroup.com

Dory Richa was part of a four-person team to win third place for its POP display design.


Currently on assignment with Interstate Resources, Inc., Richa is responsible for design and development at The Center of Technical Excellence for INDEVCO Paper & Container Division.

Richa, along with 43 other packaging designers grouped into teams, participated at the event on 10 – 11 October 2007 at the Hilton in Minneapolis, Minnesota. Using functioning CAD tables and computer work stations, teams worked on a real world design problem provided by Central Container Corp.

Richa’s third-place team designed a four-sided point-of-purchase (POP) display that fit seven SKUs of greeting cards. The display, whose design was reminiscent of the Twin Cities, was within the required footprint restriction and other basic specifications, easily movable from a tiled location to a carpeted floor, and stable on the floor.

3rd Place Team Winners (L – R): Boon Min Si, Great Little Box Ltd
Dory Richa, Interstate Resources, Inc.
Livia Waterson, Great Little Box, Ltd
Jeff Mills, Bird Packaging Ltd

Richa explains, “This event allowed us to benchmark our design
skills and know-how against international standards.”


Judges evaluated display designs according to a number of criteria: ability to meet customer needs; die-cutting, scoring, slotting and quality; the complexity of converting the display; assembly to fit all parts; joining quality; and ease of assembly and set up.

Gerber Innovations/Data Technology and EskoArtwork fully sponsored the design lab competition.

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