Thursday, June 21, 2007

Sanita Co-Sponsors Annual ‘Walk with Al Youbouh’

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Brand mascots and a ‘fun stop’ create ambiance at event for Al Younbouh Rehabilitation Center for Mentally Disabled Adults.

Each year, on a Sunday morning during the month of May, walkers fill the streets of Old Jounieh in Lebanon in an annual 6-km event known as ‘Walk with Al Younbouh’.

In support of initiatives at Al Younbouh Rehabilitation Center for Mentally Disabled Adults, based in Ghazir, companies and families came together this year on 13 May.

Sanita Ltd., consumer products manufacturer and co-sponsor of the walk, opted to focus on entertainment.

Employees, dressed as colorful product mascots, wooed the children as Sanita’s well-known Tie-Bag, Gipsy, and Happies brands.

A decorated fire engine also communicated Sanita’s well-known slogan, ta ydall el 7ala 3anna or ‘to keep our country beautiful’. The starting location of the event, Fouad Chehab Stadium in Jounieh, was dotted with disposable trash containers which Sanita donated.

Throughout the walk, short breaks featured performances by Al Younbouh members and sponsor events. Sanita’s “fun stop” energized children with music, dancing, and soap bubbles, as they headed into the last stretch of the walk.

Company Background

Sanita was established in Halat, Lebanon in 1972. Since then, it has become a household name synonymous with quality consumer products: personal care, hygiene and tissue disposables, household, institutional, catering and janitorial supplies. Sanita caters to local and export markets in the Levant, Africa, and Europe. Sanita contributes largely to the Lebanese economy through job creation and thrives to foster pride in Lebanese products at the regional and international levels


Sanita sal
Halat Main Road
Jbeil, Lebanon

PO Box 11-2354
Beirut, Lebanon

Tel: +961-9-477 001
Fax: +961-9-478 440
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