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Brand mascots and a ‘fun stop’ create ambiance at event for Al Younbouh Rehabilitation Center for Mentally Disabled Adults. Each year, on a Sunday morning during the month of May, walkers fill the streets of Old Jounieh in Lebanon in an annual 6-km event known as ‘Walk with Al Younbouh’.


Sanita Ltd., consumer products manufacturer and co-sponsor of the walk, opted to focus on entertainment.


A decorated fire engine also communicated Sanita’s well-known slogan, ta ydall el 7ala 3anna or ‘to keep our country beautiful’. The starting location of the event, Fouad Chehab Stadium in Jounieh, was dotted with disposable trash containers which Sanita donated. 

Throughout the walk, short breaks featured performances by Al Younbouh members and sponsor events. Sanita’s “fun stop” energized children with music, dancing, and soap bubbles, as they headed into the last stretch of the walk.

Company Background
Sanita was established in Halat, Lebanon in 1972. Since then, it has become a household name synonymous with quality consumer products: personal care, hygiene and tissue disposables, household, institutional, catering and janitorial supplies. Sanita caters to local and export markets in the Levant, Africa, and Europe. Sanita contributes largely to the Lebanese economy through job creation and thrives to foster pride in Lebanese products at the regional and international levels
Address
Sanita sal
Halat Main Road
Jbeil, Lebanon
PO Box 11-2354
Beirut, Lebanon
Tel: +961-9-477 001
Fax: +961-9-478 440
E-mail: sales@sanitalb.com
Web: www.sanitalb.com
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