Friday, February 29, 2008

Welcome to the 'New' OUTBOUND E-newsletter

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For the 5th volume of INDEVCO Group's OUTBOUND e-newsletter, we announce that OUTBOUND has formally become a 'blog' or web log. What does this mean?

For You
Receive group news whenever it happens! Take the opportunity to comment on what's written. Enjoy more graphics and video in the articles. And access news by month, by topic, and by company within the group.

For Us
More flexibility. A better subscription service. And more options to leverage on new technologies.

So, welcome to the NEW OUTBOUND! We look forward to hearing your news when it happens...

E-mail us at

E. Feghali

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Monday, February 18, 2008

Masterpak Attends Agricultural Film 2008 Conference in Spain

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Zouk, Lebanon-based PE film manufacturer discusses market developments in Barcelona.

Râny Sfeir, Agricultural Engineer at Masterpak sal, attended Agricultural Film 2008 in Barcelona, Spain from 18-20 February 2008.

This two-day event, held at Fira Palace Hotel, was the first international conference for the agricultural and horticultural film industry. The conference brought together international experts, end users of agricultural and horticultural film, manufacturers, researchers and other members of the business community.

Presenters focused on enhancing film performance through material development, manufacturing processes and additives. They also discussed markets and applications of plastic greenhouse covers, tunnel film, mulch film, and silage film. Biodegradability and recycling of mulch film was also on the agenda.

As part of its commitment to customers in the agri sector, Masterpak will integrate knowledge gained at the conference to analyze and enhance their line of horticultural and agricultural films.

Company Background

Established in 1979 in Lebanon, Masterpak sal co-extrudes and cuts PE films and flexible packaging products for the agricultural, construction, consumer, food and beverage, and industrial sectors. Products are destined for the local market, as well as Europe, Africa, the Middle East, and beyond.
Râny Sfeir, Agricultural Engineer
Masterpak sal
Zouk Industrial Zone
Zouk Mosbeh, Lebanon

Tel: +961-9-209 001 Ext. 3624
Fax: +961-9-209 002
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Monday, February 11, 2008

Napco Co-Sponsors Star Academy 5

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Half-minute television ads featuring Private Flex & Fly brand are broadcast during commercial breaks of Star Academy 5.

Given the increased reach and Middle East success of LBCI's Star Academy 5 program, Napco Group Consumer Products Division has chosen to feature its Private Flex & Fly feminine sanitary napkin brand during commercial breaks.

The half-minute Private ad will be shown during prime-time shows on Friday evenings, during prime-time re-runs, every evening during the 7 pm show, and on the 24-hour Star Academy satellite channel through 10 May 2008.

The popular reality tv show groups young singer-musicians from across the Arab countries.

Watch Napco Private Flex & Fly television commercial

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Napco Launches Bambi Brand Sweepstakes

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Bambi الربح ما الو حدود مع - Win unlimited gifts in Bambi's latest promotional campaign.

Throughout the months of February and March 2008, consumers in Saudi Arabia and the GCC can win big with Napco Consumer's Bambi baby diaper campaign.

Napco Consumer is promoting its popular Bambi baby diapers on television and in a massive sweepstakes giveaway campaign. On a weekly basis, Napco is awarding a Nissan vehicle (Pathfinder or Altima). On a daily basis, consumers can SMS the code found within Bambi packs to win from 70 Tefal gifts.

Names of all winners appear in Al Hayat newspaper in KSA and GCC markets.

Bambi 32-second television commercial will air on the following satellite television stations: MBC (7 February - 25 March), Rotana (6 February - 25 March), LBC (7 February - 25 March), and Saudi Television (10 February - 24 March).

Watch the "Unlimited Winning with Bambi" commercial

Napco Consumer groups three manufacturing plants in Dammam, Riyadh, and Jeddah, Saudi Arabia; the plants produce a range of personal care hygiene disposables, household tissue and plastics products, and away-from-home catering and janitorial disposables.
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Wednesday, February 6, 2008

UTM Dominates INDEVCO Football

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Unipak Tissue Mill takes the INDEVCO-wide football championship.

Congratulations, football players of Unipak Tissue Mill! On 4 February 2008, UTM trounced sister company, Unipak, in an 8-0 victory to win the INDEVCO Football Championship in Lebanon.

Front Row (L - R): Bachir Rbeiz, André Jawhar, Michel Mahfoud, Sarkis Iskandar &
Patrick Breidy.
Back Row: Imad Issa El Khoury, Christian Karam, Christian Nasr,
Fadi Naaman & George Nassif

UTM won previous matches against Masterpak (6-2), the sales team of Sanita (9-1), the plant team of Sanita (3-2), and INDEVCO (3-1).

The football championship was organized in 2007 to support teamwork, sport, and healthy competition across affiliates in the group.

We look forward to seeing all of you on the field next season!
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Tuesday, February 5, 2008

Mounir Frem Named EVP of Napco Flexible Packaging Division

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Napco Group Flexible Packaging Division has promoted Mounir Frem to Executive Vice President in charge of COMPACT, Napco Modern Plastic Products Company - Technical Division, Napco Paper Products Company, and Multipak.

The appointment is effective 5 February 2008.

Mounir joined COMPACT in February 2000 as Customer Care Unit Coordinator and filled several functions before assuming the responsibility of Deputy General Manager.

In July 2005, Mounir was promoted to COMPACT General Manager. He has consolidated the organization, built up COMPACT and led the company to substantially higher achievements, in line with its business strategy.

Join us in wishing Mounir success in his new responsibilities!

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Friday, February 1, 2008

SME Medline Kitchens Now Available in Iraq

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Consumers in Iraq can choose from a range of Medline's kitchen designs and accessories.

SME announces that, as of 28 January 2008, it has signed a Dealership Agreement with
Habib Al Khoury for Trade & General Contracting to sell its Medline kitchens and accessories in Iraq.

Previously known as Snaidero Middle East, SME manufactures its
Medline brand in Lebanon, with the cooperation, expertise, and manufacturing standards of Italian kitchen manufacturer, Snaidero.

The Medline brand includes a range of styles and materials for all tastes.

Medline Kitchens - Classy Tradition

Medline Kitches - Forms Follow Feelings

Medline Kitches - Capturing Moods

SME s.a.l., headquartered in Beirut, is responsible for expanding the distribution network of Snaidero and Medline kitchens throughout the region. It provides distributors communication and marketing support, including corporate identity guidelines, new product announcements, below-the-line and above-the-line marketing and media assistance.

For more information about Medline Kitchens in Iraq, contact:

Habib Al Khoury for Trade & General Contracting
Erbil Road, Ring 60
Near Kasser El Adel
Erbil, Iraq

Showroom: +964-750-4458520

For more information about Medline Kitchen dealership opportunities, contact:

Christ Le Roi Highway
Zouk Mosbeh, Lebanon
PO Box 2616
Jounieh, Lebanon

Tel: +961-9-209 007
Fax: +961-9-209 008
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