Friday, May 30, 2008

Brand Campaign - Happies "Toflik 3a Ekhir Mouda!"

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Sanita launches billboard and radio campaign for Happies in major cities in Syria.

Sanita sal, leading consumer disposables manufacturer in Lebanon, launched a Happies baby diaper campaign entitled Toflik 3a Ekhir Mouda or “Ultimate Fashion Kids”.

The objective of the campaign is to create brand awareness in Syria. The billboards ads run from 10 May - 10 June 2008 on muppies in major cities throughout Syria. Radio ads can be heard on four main local stations.

Outdoor Advertising "Muppies"

Region coverage
Aleppo: 200 billboards
Damascus: 200 billboards

Homs: 100 billboards

Radio Stations
Al Arabia
Al Madina
Cham FM
Sawt El Chabab


Antonio Nassour
Marketing Export

Sanita-Regional Office
Zouk - Lebanon
Tel: + 961-9-209000
Fax: + 961-9-209006



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Wednesday, May 28, 2008

PhotoBlog - INDEVCO Welcomes Lebanon's New President

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Once again, INDEVCO confirms faith in Lebanon and raises high hopes.

To celebrate the election of Lebanon's 12th President, Imad Michel Suleiman, on Sunday, 25 May, INDEVCO decorated around the group's manufacturing facilities and along the autostrade in Kesrwan with colors and the cedar of the Lebanese flag, as well as INDEVCO's consistent messages over the years of its enduring belief in Lebanon.

Mabrouk lal Joumhourieh! Congratulations to the nation!

Outside INDEVCO Zouk Complex in Zouk Mosbeh, Lebanon,
the location of Masterpak, Micro Epsilon, Sanita & INDEVCO Lebanon Operations

Outside Sanita plant in Halat, Lebanon

Along the autostrade in Kesrwan area of Lebanon

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Masterpak to Promote Construction Films at Project Lebanon

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Meet Masterpak at Project Lebanon 2008 (Stand G#2) from 3-7 June! Featured products include Masterpak's line of Construction Films.

If interested, request a quotation in advance of the show for concrete curing film, under-slab vapor barrier, and multi-purpose construction films.

For More Information

Amal Merhi, Marketing Manager
Masterpak sal
Zouk Industrial Zone
Zouk Mosbeh, Lebanon

Tel: +961-9-209 001 Ext. 3615
Fax: +961-9-209 002

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Joe Nohra Named Operations Manager at Uniplast

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As of 23 May 2008, Joe Nohra was appointed Operations Manager at Uniplast. He will be responsible for P & L operations, manufacturing and technical improvements, quality assurance, material management, productivity level increasing, added value creation and human resource development.

In 1994, Joe joined INDEVCO Group. In 1999, he became Plant Manager at United Plastic Products Company. Joe has shown a high level of professionalism, dedication to INDEVCO values and hard work.

Join us in wishing Joe success in his new position!

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Arsin Gergean Named Operations Manager at COMPACT

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As of 23 May 2008, Arsin Gergean was appointed Operations Manager at COMPACT. Arsin will be in charge of managing P & L operations, materials, productivity, creating added value and developing human resources.

Arsin joined Napco Consumer Paper Company in Jeddah in 1994 as a Production Supervisor and later moved to United Plastic Products Company. He joined COMPACT since its establishment as a Production Manager.

After Napco Group acquired Saudi Paper Cups & Containers in 2003, he joined SPCC as Production Manager, where he played a pivotal role in integrating the plant with Napco Group. He was also directly involved in smoothly merging SPCC operations into COMPACT's in 2006.

Please join us in wishing Arsin continuous success in his career!

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Monday, May 26, 2008

Jihad Choueiry Named UPPC Operations Manager

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As of 23 May 2008, Jihad Choueiry was named Operations Manager for
United Plastics Products Company (UPPC). He will be accountable for Napco United's P & L operations focusing on material managment, productivity ratios, added value creation and employee development.

Jihad joined INDEVCO Group in 1999 and, one year later, transferred to UPPC as Plant Engineer. In October 2001, he was promoted to Industrial Cutting Section Supervisor and, in January 2003, to Product Specialist for hygiene product lines, a main product vector for UPPC.

Jihad's excellent performance and commitment to the group's philosophy and values have contrtibuted to the growth of the hygiene product line.

Please join us in wishing Jihad success in his new position!

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Mark Wanna Appointed Operations Manager at Napco Modern Technical

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As of 23 May 2008, Mark Wanna assumed the position of Operations Manager at
Napco Modern - Technical Division. He will be responsible for P & L operations focusing on material management, productivity levels, added value creation and human resource development.

Mark joined Napco Modern in 1997 as a Plant Engineer; he was later promoted to Plant Superintendent. In 2000, he became Production Manager. During the separation of Napco Modern into two independent facilities, Mark played a pivotal role in the building machine layout at the new premises.

Mark has demonstrated a high level of leadership, dedication and hard work, as well as a strong commitment to
INDEVCO Group philosophy and values.

Join us in wishing Mark success in his new position!

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Italian Brands Dominate SME's June Advertising

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Press ads will feature Move executive wardrobes, the latest Snaidero kitchen model, Venus, and Novello bathroom vanities.

SME, known until recently as Snaidero Middle East, is opening the summer season with a print ad campaign in leading magazines for its top-selling Italian brands.

MOVE executive wardrobes appear for the first time in Aishti design, fashion and lifestyle magazine. This campaign follows a month-long run of wardrobes and walk-in closets in Executive magazine, a leading business monthly in the Middle East.

Snaidero's newly designed kitchen Venus, in glossy white lacquer, will appear in the eclectic 360 magazine.

Press ads for Novello Italian bathroom vanities will grace the pages of Déco magazine and the quarterly interior design magazine, Harmonies, both published in Lebanon.

For More Information

Naim Frewat
Marketing Executive

Christ Le Roi Highway
Zouk Mosbeh, Lebanon
PO Box 2616
Jounieh, Lebanon

Tel: +961-9-209 007
Fax: +961-9-209 008

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Wednesday, May 14, 2008

Chadi Kreidy Appointed MIS & Business Intelligence Division Manager

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As of 1 May 2008, Chadi Kreidy will assume the position of MIS & Business Intelligence Division Manager for INDEVCO Group Consumer Products Division.

In 2005, Chadi joined
Sanita Commercial Department to systemize and organize raw material logistics, purchasing and handling. Given his extensive knowledge in ERP system implementation and project management, Chadi played a key role in implementing the JDE system. He gained large experience in work process, ISO procedures, and system design across Sanita's departments.

Chadi has demonstrated a high level of dedication, productivity and teamwork spirit, which has allowed Sanita team members to achieve outstanding results.

Please join us in wishing Chadi success in his new position!

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Monday, May 12, 2008

Sarkis Dagher Announced As United Plastics Area General Manager

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Napco Group Flexible Packaging Division announces the appointment of Sarkis Dagher to Area General Manager of UPC Industrial Complex, encompassing the traditional operations of United Plastic Products Company and two newly formed companies, Uniplast consumer plastics company and Reclamation & Compounding Company.

Sarkis began with career with INDEVCO in Lebanon in 1984 as Production Engineer for Masterpak. He was then transferred to Napco Modern Plastic Products Company in Dammam, where he held successive production supervisory positions.

Sarkis joined United Plastics Products Company in Jeddah since its beginning in 1994 as Production Manager. A job rotation to Sales & Marketing Manager in 1997 gave Sarkis the view of operations from all angles. In 1998, Sarkis was appointed Deputy General Manager for UPC to handle total manufacturing and marketing processes. In 1999, Sarkis became General Manager.

In his new position and with his firm commitment, Sarkis will continue this growth path with the same passion for innovation. Please join us in wishing Sarkis continuous success in his new challenge.

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Antoine Saade Becomes COMPACT Area General Manager

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As of 12 May 2008, Antoine Saade will assume the position of Area General Manager of COMPACT, encompassing the operations of Napco Modern Plastics Products - Technical Division, COMPACT, and Napco Printing Services.

Antoine joined Napco Group in 1981, progressing through Sales & Marketing Management positions in Dammam, Riyadh, and Jeddah. In Jeddah, Napco management gave him the mission of establishing the foundations of Napco Consumer Sales branch, which evolved into a specialized consumer products company, NPCL.

In 1997, Antoine was appointed General Manager of Napco Modern Plastic Products Company, which he transformed into a marketing-led company, closer to customers and responsive to their needs.

In 2001, Antoine was given a series of managerial challenges, starting with COMPACT Complex operations, followed by the integration of then-acquired Saudi Paper Cups & Containers Ltd. in Jeddah. In 2006, Antoine led Napco Modern Plastics Products - Technical Division into a marketing driven operation, in preparation for expanded responsibilities.

Antoine will surely create synergy across all business sectors, given his previous experience and his new expanded responsibilities.

Please join us in wishing Antoine continued success in his responsibilities and for COMPACT company and family growth and prosperity.

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Sanita to Co-Sponsor "Clean Up the Med" Event

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The three-day "Clean Up the Med" campaign includes a day for information dissemination, a beach clean-up day, and guided conservation tours.

Sanita sal, leading consumer disposables manufacturer in Lebanon, will co-sponsor the 2008 Clean Up the Med campaign from 23 to 25 May 2008. Sanita regularly supports environmental events, which promote taking responsibility for a beautiful country and using environmentally friendly products.

Centre pour l’Insertion par la Formation et l'Activité (CIFA), a Lebanese NGO, has organized activities during the three-day campaign, culminating in a beach clean-up activity to remove litter from the Lebanese coastline on Sunday, 25 May.

CIFA, founded by incoming tour operator TLB Destinations, contributes to development issues in Lebanon by improving awareness of environmental and cultural issues, providing training and social development for the unemployed, and supporting children and the elderly.

Likewise, Sanita addresses social and cultural needs as part of the corporate mission of its mother company: "What is good for the community is good for the company."

For More Information

Christian Hani
Consumer Unit Head
Sanita sal
Halat, Lebanon

Tel: +961-9-477 001
Fax: +961-9-478 443


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Friday, May 9, 2008

INDEVCO Export Launches New & Improved Web Site

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A freshly designed Product E-Catalog gives greater selection and easy option of requesting quotes for INDEVCO export products.

The new INDEVCO Export site (, released the end of April by INDEVCO Online Communications Department, boasts a fresh look and friendly navigation. With over 190 products in 23 industry categories, compared to around 30 products in the previous site, purchasing managers now have the choice of easily sourcing a range of related products.

INDEVCO Export site was redesigned for the Lead Generation Unit (LGU), which processes leads and RFQs from companies around the world. According to Maya Khalifeh, LGU Supervisor, "We expect to generate more leads and, thus, more sales for INDEVCO manufacturing plants. The request quote form is very simple; it takes at most 2 or 3 minutes to complete."

INDEVCO Online Communications Team will maintain INDEVCO Export e-catalog. Says Team Leader E. Feghali, "The site uses WebShaper e-catalog software from Neowave. That means that we can keep the e-catalog up-to-date on a daily basis, reflecting our plants' capacities, new product launches, and export strategies."

Visitors select their industry to locate packaging and other products available from INDEVCO's three main business divisions: paper and plastic flexible packaging, corrugated packaging, and institutional and private label consumer disposables.

For example, beverage manufacturers can click on "Beverage Packaging" to find packaging for coffee, juice, soft drinks and water. They then select type of beverage and click through to view packaging specifications and to request a quotation.

In addition, visitors can access and subscribe to the latest news from INDEVCO Group and affiliate manufacturing plants.

We invite you to visit the new Export site and send your feedback on the content and request quote process.

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Wednesday, May 7, 2008

Al Younbouh Announces Annual Walk on 18 May

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The students, staff, women's committee and youth committee invite you to participate in the:

2008 Annual "Walk with Al Younbouh"
Sunday, 18 May 2008
9:30 am

Fouad Chehab Stadium
Jounieh, Lebanon

Al Younbouh is a non-residential rehabilitation center for mentally disabled young adults in Lebanon, which emphasizes quality of life and a spirit of humanity to assist integration into society.

We ask your colleagues, friends and families to come out in great numbers! All are welcome - babies in strollers, children on bicycles, parents, grandparents and colleagues in corporate t-shirts!

There is no participation fee. Just great entertainment, a community atmosphere, and love and support. We hope to see as many of you as possible.

A very special thanks to our sponsors and all those who make this day possible.

Submitted by

Nicole Naame, Director
Al Younbouh Rehabilitation Center for Mentally Disabled Young Adults
Ghadir Principal Road
PO Box 36
Jounieh, Lebanon

Tel: +961-9-835 612
Fax: +961-9-835 067

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Sanita Promotes 'Baby's Weight' Campaign

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Mothers learn to relate baby's weight to the correct diaper size.

Following Sanita's successful launch of stretch tape on Happies Large Plus (L+) and Happies Extra Large (XL) baby diapers in February, the Lebanon-based consumer products manufacturer has conducted an information campaign in major supermarket outlets across Lebanon.

The "Check Your Baby's Weight" campaign, which runs through the end of May, reveals the importance of the baby’s weight when choosing diaper size. Mothers can weigh their children while shopping and learn which diaper is best for their child.

For More Information

Happies Brand Manager
Sanita sal
Halat, Lebanon

Tel: +961-9-477 001
Fax: +961-9-478 443

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