Thursday, July 31, 2008

Sanita Introduces New Toilet Tissue for Institutional Use

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Companies and institutions can benefit from the new economical bathroom toilet tissue rolls from Sanita.

Sanita sal, leading Lebanese manufacturer of consumer disposables, has introduced in Mid July 2008 new toilet tissue rolls: Choice Maxi Toilet White - 16R.

These economical toilet tissue rolls are ideal for heavy-consuming institutions. With embossing, they offer high absorbency and strength.

The Choice Maxi Toilet White - 16R, named 16R since they are packed each 4 rolls in a bag and each 4 bags in a case, come in fluffy tissue grade and feature the following specifications:

Roll length: 110 m
Roll diameter: 17 cm

Sheet perforation: 22 cm

The packaging of this new tissue product has taken into consideration institutions' sanitary concerns and repeat requests as every 4 rolls are individually packed in a transparent bag.

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Brand Campaign - Napco Abou Rabta and Sanita Aluminium Foil

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Napco Group Launches TV campaign for Napco Abou Rabta and Sanita Aluminium Foil on main Middle East TV channels.

Napco Group Consumer Products Division is currently running a TV campaign for Napco Abou Rabta and Sanita Aluminium Foil on main Middle East TV channels.

The objective of this campaign is to increase product exposure through program sponsorship or regular spots on the most important cooking TV programs of the Pan Arab stations as follows:

Program Sponsorship

Saudi Television
"Moukassarat" program
September during Ramadan

Dubai Television
"Ma3 Oussama Atyab" program
October & November
Featuring product placement in 5 episodes

Rotana Khalijiya
"Ya Hala" program cooking section
September & October
Featuring product usage

Regular Spots with duration of 22 & 6 seconds

"Al Najem Chef" program
July & August

Morning Show cooking section
October, November & December

"Soufra Daymeh" program
July, August, November & December

Saudi Television
"Moukassarat" program

Fatafeat Cooking Channel
August, September & November

Watch Napco Abou Rabta TV commercial

Watch Sanita Aluminium Foil TV commercial

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Wednesday, July 23, 2008

Fayssal Frem Named Paper & Containers Division Managing Director

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Fayssal Frem has been appointed Managing Director of INDEVCO Group Paper & Containers Division.

Fayssal began his career at Unipak in 1998 in charge of the Paper Core project. In 2000, Fayssal was assigned to the start-up team of Unipak Nile in 6th of October City, Egypt and staffed and managed the corrugated plant until 2004. At that time, he returned to Unipak as Operations Manager and paved the way for Unipak Creative Packaging. In addition to his responsibilities at Unipak, he was appointed in 2004 as Executive Board Delegate for Marketing and Sales for Unipak Nile to enlarge market coverage and improve volume and margins.

In 2005, Fayssal became General Manager of
Easternpak Ltd., corrugated manufacturing plant in Damman, Saudi Arabia. After two years, he was further promoted to Regional General Manager of INDEVCO Paper & Containers Division. During that period, he strengthened Easternpak's regional strategic position and pre-print capabilities.

Fayssal will reinforce effectiveness and synergy among operating units and optimize challenging opportunities and future growth of the division.

Fayssal will lead by example to perpetuate Unipak family spirit, servant leadership, humbleness, commitment to people development, social responsibility and common good.

Please join us in wishing Fayssal continous success in his new responsibilities!

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Gerard Chaba Named Vice President Organization Building of INDEVCO Group Paper & Containers Division

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As of 16 July 2008, Gerard Chaba has become Vice President Organization Building of INDEVCO Group Paper & Containers Division.

In 1970, Gerard joined
Unipak and was appointed Sanita plant manager in 1978. He was later appointed INDEVCO administrative manager. In 1987, he became new Okal General Manager and he later was named new Okal Sales Operations General Manager in the UAE.

In 2000, he became
Unipak Nile General Manager and in 2002, he handled INDEVCO Business Development in Egypt.

Gerard's long experience in several key leadership and managerial positions and strong commitment to INDEVCO Group values and philosophy will allow the division to further strengthen the human capital as well as reinforce the family spirit and servant leadership throughout the whole organization.

Let us congratulate Gerard on his new position!

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Thursday, July 17, 2008

Masterpak to Participate in the Leading Agricultural Exhibition in the Bekaa

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Masterpak will exhibit at the leading agricultural exhibition in the Bekaa Valley, Lebanon.

Masterpak will exhibit at the leading agricultural exhibition for more than 35 years in Ras El Ain, in the Bekaa Valley of Lebanon from 20-27 July 2008. Suppliers of agricultural equipment, fertilizers and other products for poultry, cattle, bird, bee and fish farming as well as agricultural syndicates and cooperatives will participate in this exhibition. Fifty thousand growers are expected to attend this event.

As part of its commitment to the local agri communities and to its customers in the agri sector, Masterpak team will give detailed presentations about the product portfolio, technical specifications, as well as the company's relationship with the agri sector.

The team will showcase its full range of agricultural and horticultural PE films: geomembranes, greenhouse film, ground cover film, hydroponic gully film, low tunnel film, mulch film, protective bags for banana cultivation, silage film and soil disinfection film.

Company Background

Established in 1979 in Lebanon, Masterpak sal co-extrudes and cuts PE films and flexible packaging products for the agricultural, construction, consumer, food and beverage, and industrial sectors. Products are destined for the local market, as well as Europe, Africa, the Middle East, and beyond.


Louis El Fahel, Sales Supervisor
Masterpak sal
Zouk Industrial Zone
Zouk Mosbeh, Lebanon

Tel: +961-9-209 001 Ext. 3662
Fax: +961-9-209 002


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Brand Campaign - Fam One Step "Fam Ma3i...Ma Btefrou2 Ma3i"

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Television ads featuring Fam brand are broadcast during commercial breaks on major Middle East TV channels.

Napco Group Consumer Products Division launched a Fam One Step feminine sanitary towel campaign entitled "Fam Ma3i...Ma Btefrou2 Ma3i" or "With Fam...I am Confident".

The objective of this campaign is to reveal Fam One Step, a non-winged sanitary towel, as being practical and providing ultimate comfort and security.
Fam television commercials can be viewed on the following satellite television stations:

22-second & 6-second commercials
11 July - 7 August 2008

Sponsorship of Noor program of high viewership ratings
Broadcasted daily on MBC 4 at 22:00 KSA with a rerun daily at 17:00 KSA
15 July - 15 August 2008

Saudi Television
22-second commercial
15 July - 11 August 2008

Rotana Music
Sponsorship of Ded El Tayyar program, one of the best programs in terms of viewership ratings
Broadcasted each Monday at 21:00 KSA
14 July - 18 September 2008

Watch the "Fam Ma3i...Ma Btefrou2 Ma3i" commercial

Napco Consumer manufacturing plants in Dammam, Riyadh, and Jeddah, Saudi Arabia; the plants produce a range of personal care hygiene disposables, household tissue and plastics products, and away-from-home catering and janitorial disposables.

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Tuesday, July 8, 2008

Unipak Tissue Mill to Exhibit at Paper One Show 2008

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Lebanese jumbo tissue manufacturer will take part in leading Middle Eastern exhibition for paper, printing and nonwoven industries.

Unipak Tissue Mill will promote its virgin and recycled jumbo tissue rolls at Stand #C1 from 20-23 July 2008 at Damascus International Fairground in Syria. Tissue manufacturers convert jumbo tissue rolls into finished facial, toilet, napkin and hand towel products.

Paper One visiting hours begin at 5 pm and end at 10:30 pm.

Interested parties from the Arab region and beyond may request quotations for jumbo tissue roll products before the show.

For More Information

Pierre Traboulsi, Export Executive

Unipak Tissue Mill
Halat Industrial Complex
Halat, Lebanon

Tel: 961- 9-478911
Fax: 961-9-478909

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Friday, July 4, 2008

Maroun Khoury Appointed Easternpak Pre-Print Manager

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As of 1 June 2008, Maroun Khoury became Pre-Print Manager at Easternpak.

In 1996, Maroun joined Easternpak as Sales Supervisor. He was promoted to Sales and Marketing Manager in 2002. Since January 2008, Maroun was responsible for establishing the a new Business Development Department for INDEVCO Group Paper & Containers Division.

Maroun’s commitment to excellence, leadership skills, marketing expertise and business management experience will allow him to further strengthen the pre-print operation and market presence.

Please join us in wishing Maroun success in his new responsibilities!

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Tuesday, July 1, 2008

Rafic Moussalli Named Area General Manager for INDEVCO Group Flexible Packaging Division

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As of 1 July 2008, Rafic Moussalli has become Area General Manager for INDEVCO Group Flexible Packaging Division. He will be in charge of regional market developing, managing business relationships and export activities of the Flexible Packaging Division with Sanita UK and North America.

In 1998, Rafic joined National Paper Products Company (NPPC) and handled operational and customer care unit functions. In 2000, he was appointed NPPC General Manager and replaced low commodity products by added-value products, enlarging the customer base and decreasing dependency on a few customers.

In his new responsibilities, Rafic will pursue sustainable growth strategies focusing on inter-companies synergy for improving productivity in the local, regional and international markets.

Join us in wishing Rafic continuous success in his new challenging responsibilities and at NPPC!

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