Thursday, July 17, 2008

Brand Campaign - Fam One Step "Fam Ma3i...Ma Btefrou2 Ma3i"

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Television ads featuring Fam brand are broadcast during commercial breaks on major Middle East TV channels.

Napco Group Consumer Products Division launched a Fam One Step feminine sanitary towel campaign entitled "Fam Ma3i...Ma Btefrou2 Ma3i" or "With Fam...I am Confident".

The objective of this campaign is to reveal Fam One Step, a non-winged sanitary towel, as being practical and providing ultimate comfort and security.
Fam television commercials can be viewed on the following satellite television stations:

22-second & 6-second commercials
11 July - 7 August 2008

Sponsorship of Noor program of high viewership ratings
Broadcasted daily on MBC 4 at 22:00 KSA with a rerun daily at 17:00 KSA
15 July - 15 August 2008

Saudi Television
22-second commercial
15 July - 11 August 2008

Rotana Music
Sponsorship of Ded El Tayyar program, one of the best programs in terms of viewership ratings
Broadcasted each Monday at 21:00 KSA
14 July - 18 September 2008

Watch the "Fam Ma3i...Ma Btefrou2 Ma3i" commercial

Napco Consumer manufacturing plants in Dammam, Riyadh, and Jeddah, Saudi Arabia; the plants produce a range of personal care hygiene disposables, household tissue and plastics products, and away-from-home catering and janitorial disposables.

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