Wednesday, August 20, 2008

Bassam Khoueiry Appointed Sanita Marketing Manager for Lebanon

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As of 1 August 2008, Bassam Khoueiry has become Marketing Manager for the Lebanese Market at Sanita sal.

In his new assignment, Bassam will be in charge of setting and achieving strategic and tactical goals to maximize consumer satisfaction and ensure Sanita's product portfolio enlargement, while enhancing the company's corporate image.

In 1997, Bassam joined Sanita as Institutions Sales Representative. In 2000, he was promoted to National Accounts Senior Sales Representative. Two years later, Bassam joined the Marketing Department as a Product Specialist responsible for tissue and, in 2005, was promoted to Product Line Manager.

During these years, Bassam has shown great creativity in launching and growing different products and brands. He was chosen Sanita's 'Man of the Year' in 2004. Bassam has played a vital role in developing the marketing team by living and spreading Sanita's culture and values.

Join us in wishing Bassam success in his new position.


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