Wednesday, August 20, 2008

Hiba Darazi Named Regional Category Manager for Feminine Napkins

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As of 1 August 2008, Hiba Darazi has been appointed Regional Category Manager for Feminine Napkins at Sanita sal.

In her new assignment, Hiba will be responsible for setting objectives and strategies, ensuring product development, enhancing brand image while expanding existing and new local and regional markets for Sanita feminine napkin brands.

Hiba will be liaising with
INDEVCO Group Consumer Products Division affiliates to ensure the execution of these tasks. She will be supporting product managers action plans for the feminine napkin category, in coordination with the division marketing and general managers.

Hiba joined Sanita in 1989 as Marketing Specialist and, in 1997, she was appointed Product Specialist. Hiba's contribution to the growth of the feminine sanitary napkin line allowed her to get promoted to the position of Product Line Manager in 2001.

During these years, Hiba has been an example of a highly dedicated and enthusiastic team player at Sanita's marketing department. She has deployed all efforts to enhance the image of Sanita products, particularly feminine sanitary napkins, which have become international brands.

Please join us in wishing Hiba success in her new responsibilities!

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