Television and radio ads featuring Freshdays panyliners are transmitted on major Middle East TV channels and radio stations.
As part of its launching advertising campaign for the new packaging design of Freshdays®, a top-selling feminine hygiene pantyliners in the Middle East, Sanita, leading Lebanese consumer disposables manufacturer, is running a radio and TV campaign entitled "Khalliki Fresh ma3 Freshdays" or "Stay Fresh with Freshdays".
The Freshdays line of sanitary pantyliners, with its new logo, packaging and product naming
The advertising campaign is currently running on the main TV channels and radio stations as follows:
TV Advertising
Launching Date
15 October - 12 November 2008
Spot Duration
22 seconds
TV Stations
LBC
NTV
FTV
OTV
ANB
Radio Advertising
Launching Date
17 October - 6 November 2008
Spot Duration
22 seconds (accompanied with the same jingle as the TV commercial)
Radio Stations
RLL
VDL
Radio One
Nostalgie
Sawt El Ghad
Rotana Delta
Watch the Freshdays® "Khalliki Fresh ma3 Freshdays" TV commercial
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