Monday, October 27, 2008

Brand Campaign - Freshdays Pantyliners "Khalliki Fresh ma3 Freshdays"

For OUTBOUND home page, go to http://outbound.indevcogroup.com


Television and radio ads featuring Freshdays panyliners are transmitted on major Middle East TV channels and radio stations.


As part of its launching advertising campaign for the new packaging design of Freshdays®, a top-selling feminine hygiene pantyliners in the Middle East, Sanita, leading Lebanese consumer disposables manufacturer, is running a radio and TV campaign entitled "Khalliki Fresh ma3 Freshdays" or "Stay Fresh with Freshdays".

The objective of this campaign is to create awareness for the new packaging, logo and product naming and enhance brand recall for this product.

The Freshdays line of sanitary pantyliners, with its new logo, packaging and product naming


The advertising campaign is currently running on the main TV channels and radio stations as follows:

TV Advertising

Launching Date
15 October - 12 November 2008

Spot Duration
22 seconds

TV Stations
LBC

NTV
FTV
OTV
ANB


Radio Advertising


Launching Date
17 October - 6 November 2008

Spot Duration
22 seconds (accompanied with the same jingle as the TV commercial)

Radio Stations

RLL
VDL
Radio One
Nostalgie
Sawt El Ghad
Rotana Delta


Watch the Freshdays® "Khalliki Fresh ma3 Freshdays" TV commercial





Bookmark and Share



No comments:

Post a Comment