Thursday, October 30, 2008

Brand Campaign - New Gipsy Tissue Products National Campaign

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For the 6th consecutive year, Sanita, leading manufacturer of consumer disposables in Lebanon and the Middle East, launches Gipsy brand national campaign entitled "مع جيبسي بالألوان ربحان كيف ما كان" or "You are always a winner with Gipsy Colors" from October 2008 till January 2009.

Customers and Sanita employees wait for this winning fiesta every year. This year’s concept highlights Gipsy’s colors (red, blue, yellow and green) by inserting colored coupons in all Gipsy tissue products. The consumer has to collect the coupons in different combinations to maximize his profit:

By collecting 1 red, 1 blue, 1 yellow and 1 green coupons, the consumer wins a packet of Gipsy Style 4 x 120 sheets

By collecting 3 red coupons, the consumer wins a packet of Sanita Fire Ice 25 sq. ft

By collecting 1 blue, 1 yellow and 1 green coupons, the consumer wins two packets of Gipsy Luncheon napkins 50 sheets

By collecting 2 blue and 2 yellow coupons, the consumer wins one packet of Gipsy wet wipes

Posters and danglers support this promotion at point-of-sale outlets, accompanied with a radio campaign transmitted on all major stations.

Posters supporting the campaign

Danglers for the promotion

For More Information
Alain Boustany
Product Specialist
Sanita sal
Halat Industrial Complex
Halat, Lebanon

Tel: +961-9-477 001
Fax: +961-477 476
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