Thursday, October 2, 2008

Unipak's Corporate Identity Respects the Past While Changing to the Better

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Unipak unveils a redesigned logo which reflects the company's culture of "Change to the Better".

Unipak sal, corrugated manufacturing plant based in Halat, Lebanon, announces a new corporate identity update, which preserves the company's uniqueness, while synchronizing with the identities of Middle Eastern sister companies producing corrugated packaging within INDEVCO Group.

“The initiative to embrace a corporate identity, especially a new logo inspired from the 1967 original," says Fayssal Frem, General Manager, "provides a new momentum to gain speed and leadership in what we do. We felt that adopting a well communicated corporate identity will further strengthen our commitment to change.”

The division's Center of Technical Excellence spearheaded the project. After consultation with key administration and personnel, the carton in the original logo was transformed into a modern corrugated box image and the traditional horseshoe into a strikingly modern visual. The corporate identity update complements the recent makeover of the company premises.

Unipak's logo was designed by Mediapak advertising & marketing agency, member of INDEVCO Group.

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