Monday, January 26, 2009

Sanita Launches New Private Web Site

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Sanita introduces Private web site for women during major life changes.

Sanita sal, leading Lebanese consumer disposables manufacturer, has recently released the first phase of its Private web site for Private brand feminine sanitary napkins and Freshdays panty liners.

The site focuses on Private's commitment to the needs of women as they go through major life changes and provides downloadable brochures for frequently-asked questions related to hygiene, health and fitness:

Starting Your Period
booklet for teenage girls & school hygiene teachers

Living the Active Life
booklet for professional women

Enjoying Pregnancy
booklet for new mothers-to-be

Entering Menopause
booklet for women as they enter middle age

For schools, Private web site features an Education Resources section,
in which school teachers or administrators can request a presentation at the school, including an educational film, for 5th and 6th grade girls (Classes 6eme & 5eme). The goal is to educate teenage girls about puberty and the physical and emotional changes they will experience.

Further, the site showcases Private's latest marketing and advertising campaigns: TV commercials, radio ads, press ads, news, designs of portable display stands and shelf dressings, and more.

Upcoming phases of Private web site promise additional information, resources and tools for each life change.

web site was conceptualized and designed by INDEVCO Online Communications Unit.

For More Information

Hiba Darazi, Regional Brand Manager
Sanita sal
Halat, Lebanon

Tel: +961-9-477 001 Ext. 412
Fax: +961-9-477 476
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