Tuesday, February 17, 2009

Brand Campaign - Happies Baby Nappies

For OUTBOUND home page, go to http://outbound.indevcogroup.com


Television ad featuring Happies baby nappies are broadcast on major Middle East TV channels.


Sanita, leading manufacturer of consumer disposables in Lebanon and the Middle East, launched a TV campaign for Happies baby nappies.

The objective of this campaign is to enhance confidence in Happies through emphasizing its leading position in the Lebanese market given main parameters, such as absorption, fitness & comfort.

The advertising campaign is currently running on the 6 main TV channels as follows:

LBCI

OTV

NTV

FTV
ANB

Manar


Spot Duration
37 seconds

Campaign Duration
9 February – 13 March 2009



Watch the Happies baby diapers TV commercial



The campaign was conceptualized and executed in collaboration with Mediapak advertising and marketing agency, member of
INDEVCO Group.


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