Thursday, April 30, 2009

Television Brand Campaign - Freshdays Pantyliners "Khalliki Fresh ma3 Freshdays"

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Television ads featuring Freshdays panyliners are broadcasted on some of the major Middle East TV channels.

Napco Consumer Products Division is running a FreshdaysTV campaign entitled "Khalliki Fresh ma3 Freshdays" or "Stay Fresh with Freshdays". Freshdays® is a top-selling feminine hygiene panty liners in the Middle East. Napco consumer products plants are leading manufacturers of consumer disposables in Dammam, Jeddah and Riyadh, Saudi Arabia.

The objective of this campaign is to create awareness for the new packaging design and enhance the product’s brand image and equity.

The advertising campaign is broadcasted from 22 April on some main TV channels in the Middle East as follows:

Fox Movies TV
Period: Regular spots for one month, 1 spot daily at 11:00 PM before the start of the main movie

Program: Co-sponsoring Star Academy season 6 will be shifted from Private to Freshdays Period: 22 April - End of Star Academy season 6

Grey's Anatomy: Wednesday at 18:00 KSA
Friends: Thursday & Friday at 19:00 KSA

Date: 22 April - 27 May 2009

Rotana Music
Program: Rotana Café
Period: One month starting 23 April, Saturday - Wednesday at 18:00 KSA

Watch the Freshdays® "Khalliki Fresh ma3 Freshdays" TV commercial

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Monday, April 20, 2009

Photoblog - INDEVCO Group Participates in Gulf Pack 2009

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Pre-show concerns about the economic recession dissipated at Gulf Pack 2009, as INDEVCO Group members engaged a steady flow of visitors at Stand #W485 from 6 - 9 April in Dubai's Airport Expo.

Prospects discovered a busy hub for flexible packaging, corrugated containers and displays, as representatives from 'The Local Multinational of the Middle East' fielded technical questions, demonstrated packaging options, and routed requests for quotation and samples.

INDEVCO Flexible Packaging & INDEVCO Paper Containers
work together at Gulf Pack 2009

Visitors & INDEVCO sales managers
discuss packaging needs at
Gulf Pack

A pre-show view of INDEVCO Group booth

INDEVCO manufacturing plants attended from Egypt, Lebanon, and Saudi Arabia:

INDEVCO Flexible Packaging

COMPACT (Dammam, Saudi Arabia)
MASTERPAK (Zouk, Lebanon)
Multipak (Jeddah, Saudi Arabia)
Napco Modern Plastics – Sack Division (Dammam, Saudi Arabia)
Napco Modern Plastics – Technical Division (Dammam, Saudi Arabia)
National Paper Products Company (Dammam, Saudi Arabia)
United Plastic Products Company (Jeddah, Saudi Arabia)

INDEVCO Paper Containers

Easternpak (Dammam, Saudi Arabia)
Unipak (Halat, Lebanon)
Unipak Nile (6th of October City, Egypt)

For More Information

Interested parties may request quotations and samples of packaging products:

Fill online RFQs at
E-mail us at
Call us at +961-9-209 012

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Wednesday, April 15, 2009

Raja Mouracade Named Interstate Paper Industries Resident Manager

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Raja Mouracade has been appointed Resident Manager on site for Interstate Paper Industries (IPI) as of 2 April 2009.

Raja has successfully led start up companies in INDEVCO Group and has the experience and wisdom to ensure the successful start up of IPI.

Raja's overall responsibilities will cover the whole of IPI business activities including but not limited to day-to-day operations, projects and strategic organization building initiatives.

This transitional assignment will be completed when the 3rd paper machine will be optimized.

Raja will continue to be Phoenix Technology Holding President focusing on waste to energy projects, as well as other projects.

Please join us in wishing Raja and all of IPI hard working team a prompt and smooth start up and a successful commissioning of the 3rd paper machine.

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Photoblog – MASTERPAK at Hortiflora Ethiopia 2009

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Lebanon-based PE film manufacturer MASTERPAK exhibited in HortiFlora Ethiopia 2009 at the Millenium Central Hall in Addis Ababa from 25-27 March 2009. Growers and distributors visited MASTERPAK’s booth. MASTERPAK manufactures a range of agricultural and horticultural films for flowers, fruits and vegetables.

(L-R): Friendship Farm Representative, Jihad Rahme (MASTERPAK Sales Manager), Ethio Agri Ceft Representative, Chawki Daccache, Georges Daccache, Nabil Saad (Napco Group Sales Manager for
East, West & South Africa) & Tewodros Gebretsadik (MASTERPAK Sales Representative)

Tewodros Gebretsadik, MASTERPAK Sales Representative,
explains the benefits of horticultural films

Georges Daccache, Jihad Rahme, Ethio Agri Ceft Representative & Chawki Daccache

Jihad Rahme & Nabil Saad explain to a prospect

Jihad Rahme showcases MASTERPAK agricultural films

Interested parties may request quotes and samples for 3-layer co-extruded greenhouse covers, soil disinfection film, mulch film and low tunnel film.

For More Information

MASTERPAK Sales Office
PO Box 589 43
Addis Ababa, Ethiopia

Tel: +25 19 11 83 40 80
Fax: +25 11 15 54 60 64

Amal Nehme Merhi, Marketing Manager
Zouk Industrial Zone
Zouk Mosbeh, Lebanon

Tel: +961-9-209 001 Ext. 3615
Fax: +961-9-209 002

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Napco Modern Technical Division Honors Dates Manufacturers

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Special Submission by Antoine Samih Saade, Product Manager of Thermoforming Films
Napco Modern Plastic Products Company - Technical Division

As the market leader for dates vacuum packaging, NAPCO Modern Plastic Products Company – Technical Division organized an event at Intercontinental Hotel in Al Ihsa, Saudi Arabia on 17 March 2009 to honor date packers in the Eastern Province of Saudi Arabia.

All packers without exception were represented by their direct owners and top management. This event demonstrates Napco Modern Technical's success and leadership in the food packaging sector.

The magnitude of the event was obvious not only in presence but in market coverage, where Napco's winning team has been able to gain market share of approximately 85% in Saudi's Eastern Province in 2008, as well as in reflecting the Napco / INDEVCO culture to valued and strategic customers.

This has come as the result of outstanding marketing and sales efforts, combined with close technical and sales service. Continuous product development and improvement in production processes have led to better quality, to higher consistency and, consequently, to an excellent value proposition to our customers.

Date manufacturers & packers with Napco Modern Technical team

(L-R): Paul Bafitos, Napco Modern Technical Sales Manager & Hisham Quraish, Napco Modern Technical Human Resource Manager

Napco Modern Technical developed the dates packaging market in 2005 with all stakeholders, earning packers' trust and business to evolve as the market leader in dates packaging within three years.

Napco Modern Technical now has an estimated 65% national market share in Saudi Arabia and is the dominant supplier in the MENA region. The company will capitalize on this success model and build around it to become its comparative advantage.

Antoine Samih Saade presents corporate & date industry information

Napco Modern Technical's challenge was and will always be to deploy all resources to proactively adopt product development innovations, knowledge, and technology transfer, in order to perfect its products to the specific needs of its customers and consistently meet their full satisfaction.

Date manufacturers & packers dine with Napco Modern Technical members

Success is driven from the strong team spirit where the contribution and outcome clearly reflect harmony and synergy among all team members.

The event included the following program:

Welcome & Introduction
Paul Bafitos, Sales Manager

NAPCO Mission & Principles
Hisham Quraish, Napco Human Resources Manager

Presentation of NAPCO / INDEVCO Group of Companies
Date Production, Consumption & Worldwide Trade
Antoine Samih Saade, Product Manager for Thermoforming Films


Napco Modern Technical was represented by: Mark Wanna, General Manager; Paul Bafitos; Hisham Quraish; Rabih Choumar, Production; Jamil Al Ghorairy, Personnel; Abdullah Al Moshawer, Accounting; Mohamad Al Marzouk, Accounting; and Antoine Samih Saade.

For More Information about Dates Packaging

Antoine Samih Saade
Product Manager of Thermoforming Films
Napco Modern Plastics Products Company - Technical Division
2nd Industrial City, Makkah Street, COMPACT Complex
Dammam, Saudi Arabia

Tel: +966–3–812-1244
Fax: +966–3–812-3003

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Saturday, April 11, 2009

Photoblog - Unipak Tissue Mill & Interstate Paper Industries Exhibit at Tissue World 2009

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INDEVCO Paper Making member companies, Unipak Tissue Mill and Interstate Paper Industries, participate in Tissue World 2009, from 24 - 26 March 2009 at Acropolis Palais des Expositions in Nice, France, Stand #D175. Tissue World is the premiere exhibition for the international tissue industry.

Unipak Tissue Mill (UTM) of Halat, Lebanon and Interstate Paper Industries of Sadat City, Egypt, together manufacture 80,000 MT / year of 100% recycled, partially-recycled, as well as virgin parent tissue reels for the UK, Europe, the Middle East and Africa.

Customers and prospects from the UK, Europe, Africa and the Middle East visited INDEVCO Paper Making booth. The two tissue mills received orders for parent tissue reels from Spanish, French and Portuguese tissue converters and distributors and established relationships with several visitors for later orders.

Unipak Tissue Mill General Manager, Imad Issa El-Khoury (Right) converses with prospect

Nicole Kassab (Unipak Tissue Mill Export Sales Coordinator) discusses with prospect his jumbo tissue rolls' requirements

The exhibition allowed Interstate Paper Industries team to meet key tissue converters and traders while it consolidated the quality image for Unipak Tissue Mill.

INDEVCO Paper Making team members at Tissue World 2009

INDEVCO Paper Making booth at Tissue World 2009

INDEVCO Paper Making is a division of INDEVCO Group, the "Local Multinational of the Middle East".


Pierre Traboulsi, Export Executive
Unipak Tissue Mill (Division of Unipak sal)
Old Seaside RoadHalat, Lebanon
P.O. Box 22
Jounieh, Lebanon

Tel: +961-9-478 911 Ext. 249
Fax: +961-9-478 909

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