Friday, May 8, 2009

Brand Campaign - Fam Feminine Napkins 25 Year Celebration!

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Fam, leading feminine sanitary napkin brand in the Middle East, celebrates its 25 year anniversary and launches a TV campaign on major Middle Eastern channels. Fam sanitary towels are manufactured in National Paper Company Ltd., Napco Consumer Products Company, Napco Riyadh Paper Products Company Ltd. in Jeddah, Dammam and Riyadh, Saudi Arabia, as well as in Sanita sal, in Halat, Lebanon.

The objective of Fam TV campaign "An3am Ref2it 3omr", which translates into "Softest life Companionship", is to celebrate the Fam's 25 year anniversary and to highlight Fam’s 25 years of cotton and comfort transmitted from generation to generation.

The 48-second TV spot will be broadcasted in regular spots from 9 May till 5 June 2009 on some main TV channels in the Middle East as follows:

Dubai TV
Sponsorship of “Anti Ajmal” program
Period: From 13 May - 17 June 2009 each Wednesday at 21:30 KSA timing

LBC Sat
Regular spots
Period: From 9 - 28 May 2009
Number of spots: 22 spots

MBC 1
Sponsorship of Love Mansion or Kasr El Hobb Program
Period: From 30 May - 20 June 2009 at 18:00 GMT

MBC 4
Sponsorship of Love Mansion or Kasr El Hobb Program
Period: From 30 May - 20 June 2009 at 18:00 GMT

Rotana Khaleejiyah
Sponsorship of “Sayidaty” program
Period: From 10 - 31 May 2009 each Sunday at 21:30 KSA timing

Saudi TV
Regular spots
Period: From 15 May - 2 June 2009
Number of spots: 33 spots

The TV commercial consists the first stage of the celebration campaign and it will be followed by more events throughout the year.

Watch the Fam® "25 Year Old" TV commercial

video


Napco Consumer manufacturing plants in Dammam, Riyadh, and Jeddah, Saudi Arabia and Sanita in Halat, Lebanon; the plants produce a range of personal care hygiene disposables, household tissue and plastics products, and away-from-home catering and janitorial disposables.

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