Thursday, June 4, 2009

Sanita Launches Facial Tissue for Shouf 7alak bi Lebnan Campaign

For OUTBOUND home page, go to http://outbound.indevcogroup.com/

Sanita offers companies across Lebanon Sanita's new Shouf 7alak bi Lebnan facial tissue.


As part of its integrated "Shouf 7alak bi Lebnan" or "شوف حالك بلبنان" campaign, Sanita, leading consumer disposables manufacturer in Lebanon, launched a special edition of facial tissue for the campaign and distributed it to companies across Lebanon in May 2009.

This new edition features a duplex facial tissue box with a
scene from the TV commercial and allows consumers to insert their own photo in the photo frame.

The Shouf 7alak bi Lebnan campaign, which conveys inspiring patriotic meanings and sentiments for Lebanon, is running from 15 May till 7 June 2009 on national TV channels in Lebanon and it aired for the first time from 17 November till 4 December 2008 on national television and radio stations in Lebanon.


Dreams facial tissues with the photo frame


Dreams facial tissues for "Shouf 7alak bi Lebnan" campaign


The facial tissue box was conceptualized and executed in collaboration with Mediapak advertising and marketing agency, member of INDEVCO Group.


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