Friday, November 13, 2009

Brand Campaign - Napco Launches 'Fam 25 Years' National Contest TV Commercial

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Napco, leading Saudi consumer disposables manufacturer, introduces 'Fam 25 Years' national contest campaign on major Middle Eastern TV channels. Fam feminine hygiene brand is celebrating its 25th anniversary and is offering gifts from Damas Jewellery.


The TV commercial showcases to women in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE two ways to win Damas jewellery:

First, inside each Fam sanitary napkin pack is a win voucher with a serial number. Women can SMS the serial number for a chance to win one of 25 diamond necklaces from Damas Jewellery.


Second, each win voucher also contains a 'Scratch & Win' section for SR250 (or equivalent) or discounts of up to 35% on jewellery from Damas.

The TV commercial is broadcasted on the following TV channels through 15 December 2009, as follows:

Dubai TV
Regular spots on “Al Najem Al Khaliji” program
Starting 4 November 2009 daily & main primes

MBC 4
Sponsoring "The Stranger” Turkish series
Starting 7 November 2009

MBC1
Regular spots campaign
Starting 7 November 2009 on major programs

Saudi TV
Sponsoring women's section of “Sabah El Saoudiyya” daily program
Starting 7 November 2009


Rotana Khalijiya
Sponsoring “Sayidaty” program
Starting 8 November 2009



Watch the 'Fam 25 Years' n
ational contest TV commercial

video


Fam sanitary towels are manufactured in National Paper Company Ltd. (Jeddah), Napco Consumer Products Company (Dammam), Napco Riyadh Paper Products Company Ltd. (Riyadh) in Saudi Arabia.

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