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Television ads featuring Freshdays panyliners are broadcasted on some of the major Middle East TV channels.
Napco Consumer Products Division is running a FreshdaysTV campaign entitled "Khalliki Fresh ma3 Freshdays" or "Stay Fresh with Freshdays". Freshdays® is a top-selling feminine hygiene panty liners in the Middle East. Napco consumer products plants are leading manufacturers of consumer disposables in Dammam, Jeddah and Riyadh, Saudi Arabia.
The objective of this campaign is to create awareness for the new packaging design and enhance the product’s brand image and equity.
The advertising campaign is broadcasted from 22 April on some main TV channels in the Middle East as follows:
Fox Movies TV
Period: Regular spots for one month, 1 spot daily at 11:00 PM before the start of the main movie
Program: Co-sponsoring Star Academy season 6 will be shifted from Private to Freshdays Period: 22 April - End of Star Academy season 6
Grey's Anatomy: Wednesday at 18:00 KSA
Friends: Thursday & Friday at 19:00 KSA
Date: 22 April - 27 May 2009
Program: Rotana Café
Period: One month starting 23 April, Saturday - Wednesday at 18:00 KSA