Wednesday, June 16, 2010

Sustainability at Interstate Resources: 6-Second Easy Point of Purchase Displays

For OUTBOUND home page, go to http://outbound.indevcogroup.com

Interstate Resources has published a series of PDF files about the U.S.corrugated manufacturing group's sustainability efforts. Download this story at www.interstateresources.com/PDF/Interstate-Resources-Easy-POP.pdf.


Challenge

Millions of dollars are lost when over 50% of corrugated point-of-purchase (POP) displays are wasted. Due to assembly complexities, time limitations or a transient workforce, many displays never get assembled.

Interstate Container Reading, the “go-to” source for problem-solving, recognized the need for better, retail friendly, easily assembled displays.

Solution

By simplifying display designs and using a fresh, differentiated approach, Interstate Container Reading is able to create innovative, easy to use, holistic displays that can be customized to individual customer needs.

Today’s retailers and consumer packaged goods (CPG) companies are focused on reducing packaging costs, problem-solving, eliminating waste and using fossil fuel alternatives. Interstate Container Reading brings a high level of commitment, creativity and responsibility to find the right, customized display solution for each customer’s situation.

Using their Pacific 3.0 with the Polyjoiner module, the Interstate Container Reading creative design team has developed dozens of new displays, taking as little as six seconds or less to pop into place. Easy POP customers reduce waste and get a strong return on investment since their high impact displays are assembled and deployed within the retail setting, leading to greater product placement visibility.

Retailers and CPG companies are enthusiastic about the Easy POP display configurations, simplicity and increased product visibility. The customized display offers function, quality and aesthetics.

The patented Easy POP display units can be custom printed in up to four colors. Let Interstate Container Reading help you present your product with an eye-catching display.

Capabilities

Interstate Container Reading’s equipment includes: Pacific 3.0 and Polyjoiner/folder gluer, BHS corrugators, Bobst platen die-cutter and Bobst color press. These allow for award winning full-service graphic packaging and POP displays.

Interstate Container Reading of Reading, Pennsylvania is a member of
Interstate Resources, Inc., a member of INDEVCO Group, the 'Local Multinational of the Middle East'.

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