Thursday, September 30, 2010

INDEVCO CEO Presents at Beirut Energy Forum 2010

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Neemat Frem, President & CEO of INDEVCO sal., presents 'Waste to Energy' at Beirut Energy Forum 2010.

The Beirut Energy Forum is being held on 30 September - 1 October 2010 at Metropolitan Palace Hotel in Beirut, Lebanon. The event addresses the energy issue in the Mediterranean, the development of renewable energy, the energy performance in building, and the Mediterranean Solar Plan.

The event brings together engineers, architects, investors, bankers, developers, as well as energy suppliers, producers, and distributors. Furthermore, ministers and officials of energy and the environment of the Middle East, Mediterranean and Gulf States attend, in addition to stakeholders and decision-makers involved in the Mediterranean Solar Plan.

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INDEVCO Flexible Packaging Companies to Attend K 2010 Trade Fair

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Executives from plants in Lebanon and Saudi Arabia will travel to the annual trade fair for plastics and rubber in Dusseldorf, Germany from 27 October – 3 November 2010.

Companies attending K 2010 Trade Fair:

Micro Epsilon
Masterbatch and additive producer
Zouk Mosbeh, Lebanon

Co–extruded polyethylene (PE) film and bag manufacturer
Zouk Mosbeh, Lebanon

Napco Modern Plastic Products Company – Technical Division
Co–extruded and printed plastic film producer
Dammam, Saudi Arabia

Napco Modern Plastics Products Company - Sack Division
Polyethylene (PE) bag and film manufacturer
Dammam, Saudi Arabia

United Plastic Products Company
Polyethylene (PE) film and bag producer
Jeddah,Saudi Arabia

Napco Composite Packaging Technology (COMPACT)
Composite film packaging manufacturer
Dammam, Saudi Arabia

Napco Packaging Systems Co. Ltd., Uniplast
Polyethylene (PE) film and bag producer
Jeddah, Saudi Arabia

K 2010 brings together companies from all over the world. At K 2010, a special presentation will discuss how plastics can contribute to solving important problems and what potential visionary applications of today will become reality after 2 decades.

INDEVCO Flexible Packaging is a division of INDEVCO Group, the 'Local Multinational of the Middle East'.

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Wednesday, September 29, 2010

INDEVCO CEO Participates in Global Arab Business Meeting 2010

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The Global Arab Business Meeting, held at Al Hamra Hotel in Ras Al Khaimah, United Arab Emirates (UAE) from 26-28 September 2010, brought together Arab business leaders and global counterparts to strengthen the standing of their firms in the global market.

Neemat Frem, President & CEO of INDEVCO sal, co-chaired the Global Arab Business Meeting 2010. He participated in the "Opening Plenary: Economic Outlook", discussing the global economy and the impact of the Arab world's economic success on global advancement.

Frem also participated in the panel discussing "How Can the Arab World Become a Global Manufacturing Hub?".

This meeting specifically addressed challenges in the Arab world and effects of the global economic crisis. Given that the Middle East was less impacted than most other regions, attendees explored ways that regional companies could contribute to global recovery.

The meeting promoted investment in the Arab world, as well as created a base of communication to foster economic cooperation between the Arab region and rest of the world.

The Global Arab Business Meeting was organized by Horasis and co-hosted by Ras Al Khaimah Investment Authority (RAKIA).

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Tuesday, September 28, 2010

Fam Promotes Breast Cancer Awareness

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Under the “Fam Cares” slogan, Fam takes an active role in Saudi Arabia to promote early detection of breast cancer during Breast Cancer Awareness Month, throughout October.

Fam, leading disposable feminine hygiene brand in the Middle East, sponsors
Zahra Breast Cancer Association’s ‘Hamlet Mallyoun Zahra w Zahra’ campaign.

Hamlet Mallyoun Zahra w Zahra’ raises funds to acquire 3 mobile breast cancer clinical units in Jeddah, Riyadh and Dammam, Saudi Arabia.

Fam: "Caring for Woman’s Health"

Fam has set up 8 booths in malls across Saudi Arabia between 1 – 30 October offering sessions about breast self-test information.

Fam supports Zahra’s Campaign by donating an amount for purchases of ‘Fam Maxi Wings pack’.

Furthermore, Fam offers special price on ‘Fam wings Maxi Eco Pack’ to motivate clients to participate in the campaign.

Visit Fam’s booths for early detection tips:

Create your early detection plan now:

Early Detection Can Save Your Life

As early detection is the only prevention, Fam advocates to Saudi Arabian women to take proper steps to catch irregularities at earliest stage.

Self-test, mammography and 3D echography are three methods to detect breast cancer at early stages. Although rare, women of younger ages (under 40 years of age) and men may also develop breast cancer.[1]

Eating healthy, exercising regularly, and avoiding hormone pills and injections are other ways to decrease vulnerability to breast cancer .

However, breast cancer arises from a genetic mutation or abnormality in the gene that regulates cell growth and health.[2]
Thus healthy people can be affected too! Breast cancer is not, however, only a genetically inherited disease. states that only 5-10% of cancers are derived from an inherited genetic pre-disposition.

We are all vulnerable to this disease, thus early detection is key to survival!

For more info about self-examinations, visit




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Monday, September 27, 2010

Unipak to Exhibit Wine Packaging at Vinifest 2010

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Vinifest 2010, third edition, is scheduled from 27 - 30 October 2010 in Beirut, Lebanon, one of the oldest wine production sites in the world.

Wine growers, exporters and all alcoholic beverage producers in this vibrant community are invited to visit Unipak at Vinifest 2010. The corrugated packaging manufacturer will exhibit at Booth Batroon 4 at the Beirut Hippodrome (Hippodrome du Parc de Beyrouth) on Abdallah Al-Yafi Avenue.

Vinifest 2010, an event-filled four-day festival, brings together Lebanese wine producers, wine makers, wine lovers, and great entertainment.

Unipak, located in Halat, Lebanon, will showcase its range of products for packing, promoting, and exporting wine and other alcoholic beverage products, including promotional cartons, retail ready packaging and corrugated boxes.

Wine and other alcoholic beverage producers may request quotations in advance for:

Bag-in-Box (BIB) outer carton

Carry solutions

Unipak is a member of INDEVCO Paper Containers, a division of INDEVCO Group, the ‘Local Multinational of the Middle East’.

To learn more about the Lebanese wine industry, visit:
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Friday, September 24, 2010

INDEVCO to Present at Arab Beverage Conference 2010

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Beirut, Lebanon will host the annual conference at the General Union of Chambers of Commerce from 27-28 October 2010.

Maher Dabbous, INDEVCO Flexible Packaging Market Development Director, will present Innovative Beverage Packaging Technologies at Arab Beverage Conference 2010.

INDEVCO manufacturing plants in Egypt, Lebanon and Saudi Arabia offer a comprehensive one-stop source for beverage packaging. Manufacturers may request quotations for a range of packaging materials before the conference:

Dairy Packaging

Hot Beverage Packaging

Juice & Nectar Packaging

Soft Drink Packaging

Water Packaging

Purpose of the Conference

The Arab Beverage Conference promotes the Arabian Gulf and Middle Eastern beverage industry, familiarizing participants with the latest advancements, equipment, and packaging, as well as opportunities presented by the new technologies.

The conference is organized by the General Union of the Chambers of Commerce, Industry, and Agriculture of the Arab Countries (
GUCCIAAC), in collaboration with the Arab Beverage Association and the Arab Federation for Food Industries.


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Wednesday, September 22, 2010

MASTERPAK Develops More Powerful Power Pre-Stretch Film

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MASTERPAK begins production of machine stretch with very high elongation up to 350%.

MASTERPAK in Zouk Mosbeh, Lebanon began production of machine stretch/power pre-stretch with elongation up to 350%, in August 2010. The Lebanese polyethylene film manufacture has previously produced machine stretch with up to 300% pre-stretch ratio.

Purpose of the Shift to ‘Machine Stretch Very High Elongation’

Tony Yaacoub, Industrial Sales Coordinator, explains,

“We developed this machine stretch/power pre-stretch with very high elongation to meet the growing demand in the European and British markets for a more powerful stretch film that stretches to above 300%.

Another reason fueling the new film production is to reduce packaging material costs and film waste, thus provide higher value (on price) for stretch film.”

Guy Habbaki, Quality Assurance Manager, states,

“Our very high elongation machine stretch film offers:
  • Excellent load holding capacity
  • High puncture resistance (resistance to ripping)
  • Safe storage and transit of your products

We are already booking orders.”

Specifications of the Machine Stretch/Power Pre-Stretch

The new and improved machine stretch/power pre-stretch film has a pre-stretch ratio of above 300% rather than the previous ratio of above 250%. Furthermore, its tensile strength has increased, the force required to reach breaking point is higher, thus the film is stronger and can handle heavier loads.

Also, the power pre-stretch film has higher elongation, tear resistance, and cling ability. It is more elastic and can stretch farther, it can withstand punctures and can hold products more securely.

MASTERPAK produces manual, machine and power pre-stretch film as clear, colored, tinted or opaque and in a complete range of gauges, sizes and performance options.

Visit MASTERPAK website and request customized polyethylene films to your required specifications:

MASTERPAK is a member of INDEVCO Flexible Packaging a division of INDEVCO Group, the ‘Local Multinational of the Middle East’.

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Thursday, September 16, 2010

INDEVCO Flexible Packaging Marketing Meet-Up Fosters Communication

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INDEVCO Flexible Packaging marketing professionals focus on content marketing for global reach.

INDEVCO Online Communication Unit organized a two-day
INDEVCO Flexible Packaging Marketing Meet-Up on 13-14 September 2010. The event was held at INDEVCO international headquarters in Ajaltoun, Lebanon.

The goal of the meet-up was to audit prospect and customer databases and existing marketing communication tools used by Napco flexible packaging plants in Saudi Arabia. Marketing responsibles then explored how they can build content hubs to help international B2B buyers make informed purchase decisions.

Taking a content marketing approach, the marketing responsibles will develop relevant information for buyers and influencers at various stages of the purchase cycle and communicate those messages across print, electronic and online channels.

In addition to INDEVCO Online Communications Unit, other members of the group's divisions, service departments and companies participated, including INDEVCO Learning & Development, INDEVCO Lead Generation Unit and Mediapak media agency.


Back Row (L-R):

Maher Dabbous
INDEVCO Flexible Packaging Market Development Director

Tony Medawar
Napco Modern Plastics Products Company - Sack Division

George Daher
United Plastic Products Company

Rabih Ghanem

Front Row (L-R):

Rony Beainy
MASTERPAK I.T. Department

Abdo Kahale
INDEVCO Flexible Packaging Customer Care Unit

Alaa Mourad
National Paper Products Company

Tony Samih Saade
Napco Modern Plastics Products Company - Technical Division

Meet-Up Topics

Dr. E. Feghali, Director of INDEVCO Online Communications Unit, welcomed participants, explained unit services and introduced the topics to be covered throughout the meet-up. Members of the unit facilitated sessions in their areas of expertise.

Prospect Databases
The meet-up centered around the need for up-to-date prospect and customer databases as a foundation for marketing activities and lead management.

Rony Beaini, MASTERPAK I.T. Department, who co-facilitated the session explains,

"It is important to classify possible difficulties in order to have data quality. Difficulties are validity, completeness, consistency, and correctness.

It is essential to respect these triggers because corrections in later stages might be hard, inflexible, expensive and sometimes impossible.

Being stringent in collecting and entering correct data will facilitate and simplify the process of any Customer Relationship Management (CRM) activity."

Content Marketing to Win Customers
Participants audited existing marketing communications materials during this session.

Content Marketing to Generate New Ideas for Global REACH
The session taught participants how to set up a content hub for identifying messages and channels for buyers in various stages of the purchase cycle.

Integrated Online Marketing & Advertising
Participants learned to integrate the content audit and target messages to attract prospects and customers through a range of online,electronic, and print communication channels.

Online Analytics
The final session of the day identified web-traffic metrics for measuring return on marketing activities. Through online analytics, companies track what information prospects and customers search for and how they use websites.

Corporate Identity Basics
The second day began by discussing the importance of promoting one unified corporate identity and re-enforcing across all back-office communication, news and social media.

Back-Office Communications
Effective back office communication creates professional and efficient responses. Marketing responsibles learned how to communicate to prospects and customers and what message to convey at the various touch points (points of contact).

News & Intranet
Participants discussed the significance of communicating news to prospects and customers, as well as among affiliates. Furthermore, they covered the different channels to direct news: OUTBOUND e-newsletter, online corporate press releases, and intranet.

Social Media
Marketing responsibles learned how to use social media channels such as Linked In, Youtube, and Facebook for lead prospecting and relevant content.Social media is an innovative way to channel information and communication with customers and prospects.

Getting in Tune with Market Needs

Maher Dabbous, INDEVCO Flexible Packaging Market Development Director explains,

"The goal of this meet-up was to focus on a marketing oriented mindset. We are trying to see what market needs are and implement our strategty accordingly. This step would not be possible without our marketers representing our eyes and ears.

Thus this marketing meet-up helped us take a step towards removing the old school of thought and moving towards our goal to be in tune with and to better understand market needs."

INDEVCO Flexible Packaging is a division of INDEVCO Group, the 'Local Multinational of the Middle East'.

INDEVCO Online Communications Unit services include campaign management, search engine optimization, online marketing and advertising, news content and online PR submissions, web development, optimizing of online business processes, and online analytics.

For More Information

INDEVCO Online Communications Unit
Tellet Al Assafir,
INDEVCO Building #1,
2nd Floor
Ajaltoun, Lebanon
PO Box 11-2354
Beirut, Lebanon

Tel: +961-9-230 130 Ext. 1223
Fax: +961-9-235 541

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Photoblog - INDEVCO Flexible Packaging Marketing Meet-Up

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On the 13-14 September 2010, INDEVCO Flexible Packaging marketing managers and responsibles partook in Marketing Meet-Up held at INDEVCO headquarters in Ajaltoun, Lebanon.

Back Row (L-R) : Maher Dabbous, IFP Market Development Director;
Tony Medawar, Napco Modern Plastics Products Company - Sack Division;
George Daher, United Plastics Product Company;
Rabih Ghanem, Uniplast

Front Row: Rony Beaini, MASTERPAK;
Abdo Kahale, INDEVCO Flexible Packaging Customer Care Unit;
Alaa Mourad, National Paper Products Company;
Antoine Samih Saade, Napco Modern Plastics Products Company -Technical Division

E. Feghali, INDEVCO Online Communications Unit Director, initiating the meet-up

Maher Dabbous engaging meet-up participants

Nicole Jabre, Corporate Communications Specialist, addressing attendees

Rony Beainy, MASTERPAK Information Technology,
co-facilitating 'Prospect Databases' session

Maya Khalifeh, INDEVCO Lead Generation Unit Manager, visually sharing ideas

Gacia Apikian, Corporate Communications Specialist,
co-facilitating 'News &Intranet' session

INDEVCO Flexible Packaging is a division of INDEVCO Group, the 'Local Multinational of the Middle East'.

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Wednesday, September 8, 2010

Interstate Container Reading Acquires SFI Certification

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Bureau Veritas recognizes Reading, Pennsylvania corrugated packaging manufacturer for its high professionalism and commitment to consistent quality standards.

Interstate Container Reading received Sustainable Forestry Initiative (SFI) certification from the third-party certification body, Bureau Veritas North America on 17 August 2010. Interstate Container Reading met the Sustainable Forestry Initiative Program requirements for fiber sourcing, chain of custody, and product labels.

This certification demonstrates Interstate Container Reading’s social responsibility and commitment to fulfilling customer requirements.

The Sustainable Forestry Initiative (SFI) is an internationally recognized standard established by SFI Inc., a non-profit organization, to promote responsible forestry practices. This standard is continuously developed to integrate the most recent scientific information and up-to-date market issues.[1]

Steps Undertaken to Acquire SFI Certification

Interstate Container Reading undertook numerous steps to be eligible for the SFI certification. In January 2010, Jeff Coleman, Vice President - Key Accounts & Strategic Growth, submitted an application requesting Interstate Container Reading be audited to receive SFI certification.

In March 2010, Georges Salloum, Graphics & Design Development Engineer, began working with a consultant and plant employees to prepare for the SFI audit on 1 and 2 June 2010. Key individuals, mostly in customer service, accounting and operations underwent training.

SFI also required Interstate Container Reading to write a policy statement and procedures, as well as ensure that paper rolls purchased to make corrugated boxes come from certified paper mills. For future audits, Interstate Container Reading must trace all paper rolls used to responsible sources, whether SFI-certified or not.

The Significance of SFI Certification

Consumers demand environmentally friendly products and support companies that exhibit social responsibility and environmental awareness. The SFI-label assures customers that a product is eco-friendly and that the manufacturer cares about forest management.

Interstate Container Reading demonstrated corporate citizenship by attaining SFI certification, supporting its customers Wal-Mart and Hershey Foods Corporation in their quest to be more environmentally-conscious and to promote eco-friendly packaging practices.

Through SFI labels, Interstate Container Reading offers customers transparency concerning fiber used to make the packaging products. Customers are assured that paper and wood fibers used in the corrugated packaging come from a legal and responsible source.

What is the SFI Certification?

SFI standard can be broken down into three parts:

  • SFI forest certification

  • SFI chain-of-custody certification

  • SFI fiber sourcing certification

The SFI forest certification is granted to companies that have forest land and adhere to SFI requirements for conscientious forestry practices.[2]

The SFI chain-of-custody certification tracks forest product manufacturing down the supply chain, from raw materials to end product. A manufacturer through this certification can track what percentage of its product contains fibers from certified forest lands and recycled materials.[3]

The SFI fiber sourcing certification addresses the percentage of materials that come from non-certified sources. A manufacturer must demonstrate that its non-certified supplier is socially responsible and follows legal procedures.

Interstate Container Reading purchases from sister companies: kraft linerboard fom Interstate Paper in Riceboro, GA and recycled medium from United Corrstack in Reading, PA.

Interstate Container Reading, Interstate Paper and United Corrstack are members of Interstate Resources, Inc., a member of INDEVCO Group.


Contact Information

George K. Salloum
Graphics & Design Development Engineer
Interstate Container Reading, LLC
100 Grace StreetReading, PA 19611

Tel: + 610-208-9301
Email: george.salloum[at]

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Friday, September 3, 2010

Sustainability at Interstate Resources: Easy Set-Up POP Displays Assembled in 6 Seconds

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Interstate Resources has published a series of PDF files about the U.S. corrugated manufacturing group's sustainability efforts. Download this story at


Millions of dollars are lost when over 50 percent of the corrugated point of purchase (POP) displays are wasted. Due to assembly complexities, time limitations or a transient workforce, many displays never get assembled. Interstate Container Reading, the “go to” source for problem-solving, recognized the need for better, retail friendly, easily assembled displays.


By simplifying display designs and using a fresh, differentiated approach, Interstate Container Reading is able to create innovative, easy to use, holistic displays that can be customized to individual customer needs.

Today’s retailers and consumer packaged goods (CPG) companies are focused on reducing packaging costs, problem-solving, eliminating waste and using fossil fuel alternatives. Interstate Container Reading brings a high level of commitment, creativity and responsibility to find the right, customized display solution for each customer’s situation.

Using their Pacific 3.0 with the Polyjoiner module, the Interstate Container Reading creative design team has developed dozens of new displays, taking as little as six seconds or less to pop into place. Easy POP customers reduce waste and get a strong return on investment since their high impact displays are assembled and deployed within the retail setting, leading to greater product placement visibility.

Retailers and CPG companies are enthusiastic about the Easy POP display configurations, simplicity and increased product visibility. The customized display offers function, quality and aesthetics.

The patented Easy POP display units can be custom printed in up to four colors. Let Interstate Container Reading help you present your product with an eyecatching display.


Interstate Container Reading’s equipment includes: Pacific 3.0 and Polyjoiner/folder gluer, BHS corrugators, Bobst platen die-cutter and Bobst color press. These allow for award winning full-service graphic packaging and POP displays.

Interstate Container Reading is a member of Interstate Resources, Inc., a member of INDEVCO Group, the 'Local Multinational of the Middle East'.

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