Friday, October 29, 2010

Sanita Launches TVC Promoting Happies Diaper Brand

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Sanita, Lebanon’s leading disposable consumables company is broadcasting a television commercial advertising Happies, starting October 29.

Happies, Sanita baby diapers brand, is launching a promotional TV commercial with Nido on local Lebanese stations.

‘Watch Happies & Nido Promotional TV Commercial’

The TV advertisement is divided into two parts. The first part explains how Happies is the nappies brand of choice for all babies. The commercial shows babies voting for Happies for its winning properties: great fit, comfort, absorption, and high level of dryness.

The end of the commercial addresses the promotion Happies with Nido is providing. Customers have to collect 75 points with Happies to win Néstle Nido 1 plus can of 1.8 kg.

Over the coming 3 to 4 weeks, the commercial will be broadcasted on main local TV stations LBC, MTV, OTV, Future TV, ANB, Al Jadeed, and NBN.

Sanita is a member of INDEVCO Consumer Products, a division of INDEVCO Group, the 'Local Multinational of the Middle East'.

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Thursday, October 28, 2010

MASTERPAK Begins Production of Oxo-Biodegradable Plastic

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MASTERPAK begins development of eco-friendly oxo-biodegradable plastic bags and films during the 1st quarter of 2010.
In recent years the disposal of plastic products has stirred much controversy regarding the negative effects plastic has on nature and on wild life. Growing concerns have pushed lebanese polyethylene film manufacturer, MASTERPAK in Zouk Mosbeh, to look for a feasible solution.

Polyethylene is a strong and durable material due to its molecular composition and strong chemical bonds and thus does not degrade easily. These characteristics, however, are the reasons behind why plastic is appropriate for packaging uses.

MASTERPAK, through the use oxo-biodegradable plastic additives, targets all concerns about normal plastic, as well as degradable plastic.

Creating Eco-Friendly Plastic Retaining Important Plastic Characteristics
Polyethylene is attractive for packaging purposes, due to its strength, flexibility, as well as water and air resistance. Thus, while finding methods to speed up the degradation process of plastic it is also vital to preserve these key characteristics.

MASTERPAK produces eco-friendly plastic that has all the normal characteristics of plastic but oxo-biodegrades. The oxo-biodegradable additive combined with the polyethylene is usually at a low level, resulting in a negligible impact on the finished product.

The plastic packaging film or bag still retains the characteristics: strength, impermeability, clarity, and sealability. Furthermore, no changes are required in the plastic manufacturing process, as well as no affect on line speeds.

Avoiding Soil Disposal of Plastic

Bio-degradable plastic needs to be exposed to a biologically active environment to begin degrading. An example of such exposure is by burying the plastic product in the soil. This disposal system, however, is not always effective with plastic packaging resurfacing and polluting the environment.

MASTERPAK oxo-biodegradable polyethylene films and bags do not need a biologically active environment to begin degradation. The plastic degrades under many different conditions, even if only exposed to open air. After degradation the plastic will break down to harmless H2O, CO2, and negligible amounts of biomass. Furthermore, totally degradable plastics can be recycled.

How to Control the Degradation Process

A common concern about degradable plastic is the plastic durability and life, whether degradable plastic will last as long as necessary. Some plastic bags and films require long life durability while others such as a bread bag might need a few weeks.

MASTERPAK’s totally degradable plastic is unique, due to the controllable nature of the degradation process. Thus with the use of stabilizers, plastic films and bags can have a sufficiently long useful life according to the product requirements.

By controlling the additive composition, oxo-biodegradable plastics can degrade from as early as 60 days to as long as 6 years.

Is the Additive HarmfulAnother concern manufacturers of degradable plastics are facing, is the question of whether the additive in plastic packaging is harmful when coming in contact with food and beverage products. MASTERPAK uses a small harmless percentage of an oxo-biodegradable additive made of metal salts. Tests have proven that this oxo-biodegradable plastic is safe to come into direct contact with food and beverage products.

MASTERPAK is a member of INDEVCO Flexible Packaging, a division of INDEVCO Group, the 'Local Multinational of the Middle East'

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Wednesday, October 27, 2010

CEDEX Plastics to Exhibit at PACK EXPO 2010

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CEDEX Plastics will exhibit flexible packaging products at PACK EXPO International 2010 from 31 October - 3 November 2010.

The co-extruded polyethylene film manufacturer will be promoted at Booth # 4057 by Exopack during PACK EXPO 2010 held at McCormick Place in Chicago.

CEDEX Plastics is a joint venture between Exopack, flexible packaging group headquartered in Spartanburg, South Carolina, and INDEVCO, a multinational packaging and consumer disposables manufacturing group headquartered in Ajaltoun, Lebanon.

Exopack and INDEVCO invite attendees of the annual packaging and processing show to visit Exopack’s booth and view CEDEX Plastic’s innovative film solutions: AquaCrystal ® Select high clarity shrink wrap and CaseFLEX™ case overwrap film for the beverage industry.

Booth visitors can meet with Virag Patel of Exopack’s Global Packaging Linx initiative, and Walid Boustani of INDEVCO Flexible Packaging and discuss benefits of the displayed films.

AquaCrystal® Select High Clarity Shrink Wrap

AquaCrystal Select high clarity shrink film from CEDEX Plastics are proprietary-blend high-clarity, high-gloss PE shrink films designed for multi-pack bundling systems. The fully recyclable polyethylene-based resin package can be tailored for individual applications.

Furthermore, specific shrink properties ensure the integrity of a package through distribution and onto the retail shelf, offering a cost-effective choice for outstanding billboard graphics on its printable surface.

CaseFlex™ Select Case Overwrap Film

CaseFlex™ Select, a tough, thin-gauge, non-printed polyethylene case overwrap, is ideal for packing multi-pack applications that do not require total enclosure. The non-stick shrink film can be down-gauged lower than most films while still providing exceptional strength and durability.

CEDEX Plastics leverages on the combined experience and expertise of Exopack and INDEVCO in North America and the Middle East and capitalizes on Middle East resin pricing to formulate cost effective film blends. Furthermore, CEDEX Plastics’ ensures consistent high quality by investing in top-of-the-line production machinery.

The PE film manufacturer benefits from optimized shipping routes and relationships with pre-screened ocean carriers and clearing houses. This speeds up the shipping process from Lebanon to North America, enabling CEDEX plastics to provide time-efficient delivery.

Attendees can arrange appointments for on-site and off-site meetings with CEDEX representatives by contacting Virag Patel on virag.patel[at] For more information on flexible packaging films, visit CEDEX Plastics website at

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Micro Epsilon Launches User-Friendly & Information-Rich Website

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Visit Micro Epsilon’s new colorful website and learn more about its wide array of masterbatches, additives & UV stabilizers.

Micro Epsilon demonstrates its attention to plastic additive quality by providing comprehensive information on the type of tests run to assure all additives meet required quality standards.

Located in Zouk Mosbeh, Lebanon, Micro Epsilon produces high-specialty color and white masterbatches, anti-block additives, anti-oxidant additives, anti-static additives, slip additives, filler additives, UV stabilizers, infrared filters and polymer processing aids.

Furthermore, the new website offers detailed information concerning plastic additive characteristics, composition, and storage life (product life expectancy). This information facilitates plastic manufacturers’ decision-making when choosing the right product for required specifications.

The website builds strong customer relationships by allowing visitors to request quotes, get more information, or contact Micro Epsilon representatives. The website also gives customers a feel for Micro Epsilon’s company profile, work ethic, mission and vision, and corporate environment.

Micro Epsilon is a member of INDEVCO Flexible Packaging, a division of INDEVCO Group, the' Local Multinational of the Middle East'

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Monday, October 25, 2010

Uniplast Targets UK Plastic Market

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Saudi Arabian PE film manufacturer, Uniplast, has penetrated the UK market for plastic packaging through intensive and well-thought strategy formulation and aggressive implementation.

The United Kingdom is a prominent market in the plastic industry; however, penetrating this market is not easy with existing highly competitive players dominating the market.

Uniplast, allocating 80% of its revenue to its export business, approached the UK market leveraging on its experience, know-how, and capability as well as tackling possible future threats in the market.

Challenges: Leveraging on Competitive Advantages

Various factors come into play when approaching the UK plastic market. As 2009 studies by the B2B research specialist, Market & Business Development (MBD), show the UK market for plastic packaging faced a downturn due to the overreaching impact of the world economic crisis. However, market projections for the second half of 2010 and onwards look bright with an expected year-by-year market increase. [i]

Furthermore, forecasts state that growing awareness of environmental threats posed by plastic packaging disposal will limit the plastic packaging industry’s ability to expand greatly. Uniplast, however, has already begun oxo-biodegradable plastic film production trials, thus taking a proactive approach to the imminent threat in the market’s near future.

Rabih Ghanem, Uniplast Marketing Unit Head states,

“Today, we have reached a volume of 600 MT for stretch film and 100 MT for refuse sacks; in simple words: It was a battle well-fought…”
Strategy: Uniplast Approach to Effectively Enter the UK Market

Uniplast adopted a market development strategy by entering the new market with pre-existing products.

Uniplast’s strategy targets medium to large size wholesalers and packaging material manufacturers and focuses on providing good quality plastic films at competitive prices.

The polyethylene film manufacturer capitalized on sister company, Sanita UK’s established position, facilities and know-how in the UK market. Furthermore, the new entrant, Uniplast, leveraged on Sanita UK and the regional unit’s networking skills to spread its name throughout the market. With this support, Uniplast benefits from expansion initiatives, such as local invoicing, credit facilities, and after-sales services.

Uniplast’s success in effectively entering and gaining position in the UK market is attributed to exercising efficient and timely communication with Sanita UK and the regional team. The interaction and clear feedback between these three pillars attribute to a competitive edge over other overseas manufacturers.

Local suppliers, without hesitation, established strategic partnerships with Uniplast for products, such as manual stretch film , machine stretch film, refuse sacks, pallet covers / top sheets, as well as other plastic PE films.

Signs of Strategy Success

A significant sign demonstrating Uniplast’s success in penetrating the UK plastic market lies in the customer base it has acquired in such a short period of time.

Raji Bitar, UK Regional Manager, elucidates,

“I cannot but dedicate our successes to the efforts and selling skills of the late George Azar, former Sales Manager. He played a major role in creating a new selling technique for refuse sacks, which gave the regional team a new selling approach to help achieve further growth.”
Uniplast secured a significant market share in the United Kingdom by attracting marketing leaders: Manuli packaging, Eurofilms, Britton Taco, Golden Valley, IG Industries, Siva Plastics, Polythene UK, Bunzl and Castleview.

Jihad Frem, Uniplast General Manager, explains,

“Entering the UK market was a challenge. It was a test to prove our ability to deliver commodity products in a very competitive environment with high customer expectations in terms of quality and on-time delivery.

Uniplast had to revise and improve all of its cost elements from its resin blends to shipping cost to remain competitive vis-à-vis other European manufacturers dominating the market.

Despite the challenges faced, Uniplast, in coordination with the regional unit and Sanita UK, succeeded in acquiring a good share of the UK stretch film market... Refuse sacks market is next.”

Uniplast is a Napco company and a member of INDEVCO Flexible Packaging, a division of INDEVCO Group, the 'Local Multinational of the Middle East'.



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Friday, October 22, 2010

Napco Modern Sack Division Begins Production on 5-layer Co-Extrusion Line

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In October 2010, Napco Modern Plastics Products Company – Sack Division initiated the production of shrink and stretch hood films on a new 5-layer co-extrusion machine.

Napco Modern Plastics Products Company - Sack Division located in Dammam, Saudi Arabia produces polyethylene (PE) based films, bags and sacks for the agricultural, chemical, construction, and petrochemical industries. The PE film manufacturer produces shrink film for the chemical industry, as well as both shrink and stretch hood film for the petrochemical industries.

During September 2010, the PE manufacturer put into motion the machine-line installation phase. The new 5-layer co-extrusion line successfully began production, allowing Napco Modern Plastic Products Company - Sack Division to align with the latest shrink hood structure blending technology as well as adapt to the increasing demand for stretch hood films.

The new line enables Napco Modern Plastic Products Company - Sack Division to improve production, increase output capacity and decrease the operational manpower required. It further facilitates the production of a wider product with more thickness control.

Napco Modern Plastics Products Company - Sack Division is a Napco company a member of the Flexible Packaging Division of INDEVCO Group.

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Wednesday, October 20, 2010

Interstate Resources to Attend PACK EXPO International 2010

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Interstate Resources executives will attend PACK EXPO 2010 from 31 October – 3 November 2010 at McCormick Place in Chicago, Illinois.

Representatives from Interstate Resources Container Division, on behalf of Interstate Container Cambridge, Interstate Container Reading, Interstate Container Westminster, Interstate Container Lowell, and Interstate Container Brunswick, will be present at the 4-day event.

Interstate Resources Inc. operates 12 manufacturing plants producing kraft linerboard, recycled medium, corrugated sheet and corrugated converting products in Georgia, Maryland, Massachusetts, New Jersey, North Carolina, Pennsylvania, and Tennessee.

Corrugated packaging includes retail ready packaging, shelf ready packaging, POP displays, wax alternative corrugated packaging, and corrugated cartons.

PACK EXPO International, the annual packaging and processing show, brings together companies from all over the world to showcase eco-friendly and other solutions for operational needs. The show targets a large array of industries, ranging from flexible packing, beverage and food, pharmaceutical and medical, cleaning substances and soaps, and so forth.

Interstate Resources, Inc. is a member of INDEVCO Group, the 'Local Multinational of the Middle East'.

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Tuesday, October 19, 2010

Interstate Executives Attend SGIA Expo 2010

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Interstate Resources Executives attend Specialty Graphic Imaging Association (SGIA) Expo 2010 held in Las Vegas Convention Center.

The three-day event, which took place from 13-15 October 2010, attracted visitors from a large array of industries. The annual SGIA Expo presents innovative printing and imaging technologies and appeals to an audience interested in specialty imaging technologies and trends. [1]

Interstate Resources operates plants manufacturing kraft linerboard, recycled medium, corrugated sheet and corrugated converting products in Georgia, Maryland, Massachusetts, New Jersey, North Carolina, Pennsylvania, and Tennessee.

Corrugated packaging produced include point-of-puchase displays, retail ready and shelf ready packaging, wax alternative corrugated packaging, and corrugated cartons.

Interstate Resources, Inc. is a member of INDEVCO Group, the 'Local Multinational of the Middle East'.



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Monday, October 18, 2010

INDEVCO CEO to Participate in Lebanon Opportunities Annual Convention

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Neemat Frem, INDEVCO President & CEO and President of Association of Lebanese Industrialists (ALI), will participate in the annual conference, Business Opportunities in Lebanon.

Business Opportunities in Lebanon, year eight, will take place at the Dbayeh Convention Center during 19-21 October 2010. Frem, representing ALI, will participate in the discussion panel of the inaugural ceremony to be held on Tuesday, 19 October 2010.

The keynote speaker of the inaugural ceremony, Prime Minister Saad Hariri, will discuss his plan for the coming decade concerning infrastructure, technology, the environment, and Woman’s involvement in public service.

Lebanon Opportunities annual convention, organized by InfoPro events, brings together the Lebanese Prime Minister, leaders in the business community, and speakers to participate in 15 workshops. [i]


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Friday, October 15, 2010

Packaging Services Wins Honors in CorrPak 2010 Structural Category

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During Corrugated Week 2010, PSI Packaging Services received high honors in the structure category of CorrPak® 2010 competition. The event took place from 4-8 October in Baltimore, Maryland.

PSI Packaging Services took 1st place in both the Counter Displays-Product and Floor Displays-Product sub-sections. Since 2006, the corrugated packaging manufacturer based in Greeneville, Tennessee,
has consistently received a top-three position in the CorrPak® competition.

Judges assessed point-of-purchase (POP) display effectiveness, overall design, innovation, effortlessness of in-store set-up and assembly, as well as ability to display and support the product.

CorrPak® 2010 Corrugated Packaging Competition

CorrPak® 2010, a biennial competition sponsored by
TAPPI’s Corrugated Packaging Division, selects and awards the finest commercially produced corrugated products in the industry. [2] The event brings together corrugated package makers from around the world.

The competition covers three domains of corrugated packaging:

Product protection
Self shipper displays

Flexo-printing combined brown board
Flexo-printing on white liner combined board
Flexo-preprinted liner - not corrugated/combined

Combined Techniques
Innovative use

All entries in the competition, except for those entered into the 'Combined Techniques - Promotional' category, were required to be for commercial use.

PSI Packaging Services is a member of Interstate Resources, Inc.



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INDEVCO to Participate in USEK's Environmental Conference

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Neemat Frem, President & CEO of INDEVCO, will present at the Environment: Principles and Solutions Conference organised by Université Saint-Esprit De Kaslik (USEK-Holy Spirit University of Kaslik), Lebanon.

Consistent with INDEVCO values, Frem will present at the conference on Tuesday, 19 October 2010. The conference will address environmental issues and solutions in Lebanon, under the patronage of Minister of Environment, Mohammad Rahal, and with Bank Audi's collaboration.

Phoenix Energy, supplier of renewable energy products and solutions, is co-sponsoring the event. Phoenix Energy, an INDEVCO company in Safra, Lebanon, supplies water solar heaters, wind turbines, minced solid biofuels, and biomass boilers and stoves for domestic and commercial use.

The goal of this conference is to instill environmental awareness and educate the youth of Lebanon about the importance of preserving and nurturing the environment. Participants will discuss key issues posing threats and the steps to protect the Lebanese environment.

Phoenix Energy is a sister company to Phoenix Machinery and a member of INDEVCO Group, the 'Local Multinational of the Middle East'.

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Wednesday, October 13, 2010

Fam Launches TV Commercial Promoting Breast Cancer Awareness

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Fam by Napco, a leading disposable feminine hygiene brand in the Middle East, has launched a TV campaign promoting breast cancer awareness on Saudi and Middle Eastern satelite television channels during October, breast cancer awareness month.

In line with "Fam Cares" slogan, Fam is sponsoring Zahra Breast Cancer Association’s ‘Hamlet Mallyoun Zahra w Zahra’ campaign. The brand recently celebrated its 25-years in the industry.

Watch the "Fam Breast Cancer Awareness Campaign" TV commercial:

The TV ad is divided into two parts. The first highlights the main features of 'Fam Wings Maxi Pad': soft cotton feel, strong absorption, and dependable protection with no disintigration.

The second part demonstrates Fam's support for Zahra Breast Cancer Association's initiative to endorse early breast cancer detection.

The TV commercial is being broadcasted on:


“Kalam el Nawaem” program
Sundays at 11:00 pm KSA
Duration is 3 weeks

Regular Spots
Duration is 21 days


"Forbidden Love" series
Saturdays to Wednesdays at 9:00 pm KSA
Duration is 3 weeks

Rotana TV

Regular Spots
Rotana Cinema and Rotana Khalijiyah
Duration is 41 days.

Fam sanitary towels are manufactured in National Paper Company Ltd. (Jeddah), Napco Consumer Products Company (Dammam), Napco Riyadh Paper Products Company Ltd. (Riyadh) in Saudi Arabia.

Napco Consumer Marketing Department

Industrial City 4, Street #404
Jeddah, Saudi Arabia
PO Box 30263
Jeddah 21477 Saudi Arabia

Tel: +966-2-637-0757
Fax: +966-2-637-4886

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Monday, October 11, 2010

Interstate Professionals Serve as Judges in CorrPak® 2010 Competition

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CorrPak® 2010 competition awards the finest commercially produced corrugated products in the industry. The competition took place during Corrugated Week 2010 on 4-8 October in Baltimore, Maryland USA.

Dave Doberstein, Interstate Container Reading Plant Manager, served as one of five structural judges, while George Salloum, Interstate Resources Graphics and Design Development Engineer, served as one of the five judges for printing awards.

CorrPak® reviews the world's most innovative and high-ranked commercial corrugated packages. Interstate professionals were invited to judge the biennial competition due to their knowledge and experience in packaging design and printing.

Insterstate Container Reading manufactures corrugated retail-ready packaging (RRP), shelf ready packaging (SRP), point-of-purchase (POP) displays, counter displays, corrugated and specialty sheets.

The annual convention, Corrugated Week 2010, organised by the Technical Association of the Pulp & Paper Industry (TAPPI) and Association of Independent Corrugated Converters (AICC), gathers decision makers in the corrugated industry. The event provides an arena for networking, training, problem solving, one-on-one communicating and exhibiting.[1]

Interstate Container Reading of Reading, Pennsylvania is a member of Interstate Resources, Inc., a member of
INDEVCO Group, the 'Local Multinational of the Middle East'.



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Friday, October 8, 2010

Phoenix Machinery Becomes SIEMENS Solution Partner

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Phoenix Machinery, Lebanese machinery manufacturer, signed the SIEMENS solution partnership contract on 4 October, to meet changing customer needs.

The partnership demonstrates Phoenix Machinery’s superior quality meeting global standards. Phoenix Machinery works with SIEMENS to provide high quality service and expertise, meeting customer requirements. This partnership comprises of three fields of cooperation: Automation, Human Machine Interface (HMI) and Motion Control.

Phoenix Machinery develops and integrates innovative and cost-effective automation solutions. The system integrator serves the industrial field system integration covering machinery automation, process automation, and power distribution, while SIEMENS provides automation technology products that are engineered and manufactured for all industrial sectors. Together the two partners form a symbiotic partnership each providing distinct competencies and expertise.

The SIEMENS Solution Partner Program forms strategic alliances and symbiotic business relationships. Due to technological innovations shaping the global market, as well as customer and competitive environment, this partnership program aims to adapt and meet ever-changing customer and market demands in order to maintain market position.

SIEMENS solution partners from around the world serve the Automation and Product Lifecycle Management (PLM) sectors as solution providers. These certified system integrators offer their expertise in product and systems, as well as their vast knowledge and experience in the industry.[1]

SIEMENS Solution Partner Synergy

As a solution partner, Phoenix Machinery receives technical, commercial, sales and marketing support, thus systematically developing expertise and providing clients with the best possible solution quality.

The level of success in innovative and complex projects depends on the search for the best automation solution. For every project, SIEMENS assigns an application engineer to Phoenix Machinery to help discuss technical aspects of the project.

Through this synergy, Phoenix Machinery receives technically and economically optimized solution proposals. SIEMENS guarantees the function and performance of these proposed solutions.

Quality Standards Solution Partners Provide Clients

The certification from SIEMENS indicates that Phoenix Machinery quality standards are qualified to a uniform global standard. These requirements for SIEMENS Solution Partners Program cover four quality characteristics.[2]

Solution Quality

The collaboration of SIEMENS and Phoenix Machinery reduces customer risk through the use of SIEMENS parts with efficient operation. Furthermore, with their combined expertise directed to a defined target, clients are always paired with the appropriate product to meet their customer requirements.

Expert Quality

Through regular workshops and audits, SIEMENS’ partners transfer know-how on product range, as well as certify technology knowledge, quality and project management in tests and evaluations.

Project Quality

Through the synergetic collaboration between SIEMENS and solution partners, clients benefit from comprehensive solutions. Associated synergies help cut time-to-market significantly and give a clear innovative lead-in solution implementation.[3]

Portfolio Quality

The SIEMENS Solution Partner Program provides clients with a comprehensive portfolio of services and products from which clients can benefit from the most appropriate solution partner advice, according to its requirements.[4]

Signing of the SIEMENS Solution Partner contract with Phoenix Machinery

Basis for Customized Solutions

Solution Partners provide clients with customized solutions on the following basis:

  • Totally Integrated Automation (TIA)
Customers benefit from continuous manufacturing optimization throughout the lifecycle of machines and plants by offering solutions from machine engineering through smooth machine operation, expansion and upgrading.[5]
  • Totally Integrated Power (TIP)
Electrically operated building installations need a supply of reliable and efficient power flows to ensure operation. This further reflects the importance of integrated solutions for an effective power supply system.

Through the SIEMENS Solution Partnership, Phoenix Machinery benefits from Totally Integrated Power (TIP) which includes tools, planning support, and totally synchronized product and system range for integrated power distribution.

  • Product Lifecycle Management (PLM)
SIEMENS offers partners Product Lifecycle Management (PLM) software which secures success in translating ideas into products.[6]

Phoenix Machinery is a memeber of INDEVCO Group, the 'Local Multinational of the Middle East'.








Contact Information

Elias A. Bachaalany
Phoenix Machinery
Automation & Drive Division Manager


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Wednesday, October 6, 2010

Phoenix Machinery Supports Lebanese Technical Schools

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Phoenix Machinery partakes in the UNESCO seminar called 'The Future of Technical Education in Lebanon' held at UNESCO palace on 2 October 2010.

Phoenix Machinery demonstrates dedication to the improvement of the Lebanese technical school curriculum by presenting at the seminar organized by the Institut Européen de Coopération et de Développement (IECD - European Institute for Cooperation and Development).

Under the patronage of the
Minister of Education and Higher Education, Hassan Mneimneh, the seminar addresses the reasons behind the decrease in the number of students enrolling in industrial specifications in technical schools.

The seminar continues to present solutions by setting forth a new curriculum aimed at improving student ‘Electro-Technique’ skills for the Technical Baccalaureate Level.

IECD, a French charity non-governmental organization (NGO) established in 1988, supports emergent nation social and economic advancement. IECD's initiative “Seeds of Hope” supports the social and professional integration of youth in Lebanon.

Phoenix Machinery’s Approach to the Lebanese Technical Educational Systems

Rabih Osta, Phoenix Machinery General Manager, overviewed the current situation and addressed key factors affecting the technical education system in Lebanon. He continued to discuss industrial market needs and how the new curriculum meets these needs. Finally, he presented suggestions for the future progression of the technical education system.

Osta emphasized the need for a new curriculum that covers mechanical and electrical aspects of new machineries and provides courses related to work quality, international standards, planning and communication.

(L-R) : Rabih Osta, Phoenix Machinery General Manager; Julien Feghali, Schneider Electric East Med. General Director; Gregor Schultz, International Labor Organization Expert

Furthermore, he highlighted the importance of adding new equipment in technical school labs. Osta pinpointed the necessity to establish a training program for teachers and a periodic review of the curriculum to constantly remain in-tune with industrial changes and market needs, as well as technological improvements.

Rabih Osta, Phoenix Machinery General Manager states,

“In summary, we expect the effective implementation of the new 'mechatronics’ curriculum and hope to extend it to the TS level. We further hope to review the curriculum periodically adapting to market needs and to conduct training sessions for teachers to keep them updated with the latest technology.”

Phoenix Machinery and a member of INDEVCO Group, the 'Local Multinational of the Middle East'.


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Monday, October 4, 2010

Sustainability at Interstate Resources: GREENCOAT™. . .No Wax Allowed

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Interstate Resources has published a series of PDF files about the U.S. corrugated manufacturing group's sustainability efforts. Download this story at:


A box industry challenge was to provide a viable alternative for waxed boxes. Traditional paraffin waxed boxes are on a path to extinction due primarily to their inability to recycle. Consequently they end up in landfills (or are burned as fuel).

Since 2005, many leading retailers and grocers, including Wal-Mart and Albertsons, have been demanding an environmentally friendly alternative to wax coated boxes from their suppliers. In addition, New York City and other major metropolitan areas are also considering bans on waxed boxes.

The future is clear – wax replacement packaging of poultry, seafood, produce, frozen food and floral products will become a necessity. Moist environments create challenging conditions for any wax replacement box. Performance is critical, as is the price point.


Interstate Container Cambridge did the improbable. They created GREENCOAT, a patent-pending wax replacement that is effective, sustainable, 100% recyclable and cost effective. GREENCOAT meets or exceeds many wax performance benchmarks while remaining totally environmentally friendly.

Global Green USA, a non-profit organization committed to addressing some of the greatest challenges facing humanity, praised the development in a recent press release. The announcement discussed Hunt’s Point, NY, the world’s largest food distribution center’s move from non-recyclable transfer packaging to recyclable packaging.

Unlike traditional wax boxes, GREENCOAT wax alternative:

  • Is 100% recyclable and repulpable

  • Meets or exceeds most current waxed box performance

  • Features state of the art high performance

  • Integrates multiple use applications

  • Provides proven moist condition tolerance

  • Is compostable

  • Immediately promotes environmental and sustainability efforts

  • Saves customers disposal fees

  • And is cost neutral

Additional benefits include reduced carbon footprints by eliminating pre-steps required for traditional wax coated or cascaded corrugated packaging, as well as by minimizing supply chain steps.

Let Interstate Container Cambridge work with your team to solve your custom ice pack and moist environment corrugated box needs.

Interstate Container Cambridge, located in Cambridge, Maryland, is a member of Interstate Resources Container Division a member of INDEVCO Group, the 'Local Multinational of the Middle East'.

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Friday, October 1, 2010

INDEVCO Consumer Products Division Holds Modern Trade Workshop

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INDEVCO Consumer Products Division’s Regional Modern Trade Unit organizes a 3-day workshop called ‘Modern Trade Workshop’ on 29 September - 1 October 2010.

The regional workshop held at the Grand Hills Village in Broumana, Lebanon, brought together Middle Eastern and North African (MENA) regional commercial managers as well as Napco KAM – Key account managers. The managing partner of Napco is INDEVCO Group.

The goal behind the workshop was to share know-how in the modern trade sector and address the latest developments in the sector. The event strengthened the business relationships between Napco and INDEVCO their main regional customers.

Napco Bahrain, Dammam & Qatar team

Guest speaker Brian Moore, a modern trade specialist, presented the first workshop, Effective Retail Management, on 29 September. The workshop addressed the relationship between key account managers and commercial managers of the main Gulf Consortium Corporation (GCC) retailers.

Brian Moore, EMR-NAMNEWS Ltd. Managing Director, has a marketing and key account background and has conducted numerous workshops involving major key accounts and retailers. Furthermore, he has prior experience in the Gulf region.

Brian Moore workshop

The second day had guest speaker Rabih Rizk from STARMANSHIP & Associates, training and consulting services provider for Lebanon and the Middle East region. During this session, Rizk delivered an experiential learning workshop called ‘Rattle Snake Canyon’ program. This program helps participants develop effective partnerships, build team effectiveness, and overcome environmental pressures.

Wissam Mussaed, INDEVCO Learning and Development Manager, states,

“I believe that the efforts of our regional Modern Trade Unit team to foster partnership with our key account customers will drive business in-line with our company’s strategy.

Such events will build long-term relationships and provide our customers with added-value, which is a real competitive advantage. It is something that both of us are looking for.”
On the final day, attendees visited the Jeita Grotto, Lebanese natural wonder in the process of entering the New Seven Wonders of the World. They continued the day with a trip to one of Lebanon’s most prominent beach resorts, Eddé Sands in Byblos, Lebanon.

Fady Fayad, INDEVCO Consumer Products Division Regional Key Account Manager, states,
“I am confident that this growing partnership between INDEVCO managers and the Modern Trade Workshop attendees, in addition to the development of our managers to meet the challenges in this specific marketing driven field, will materialize and will be the main drive of gaining leadership in this retail sector.”

INDEVCO is a managing partner of Napco and INDEVCO Consumer Products is a division of INDEVCO Group, the ‘Local Multinational of the Middle East’.

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