Wednesday, October 13, 2010

Fam Launches TV Commercial Promoting Breast Cancer Awareness

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Fam by Napco, a leading disposable feminine hygiene brand in the Middle East, has launched a TV campaign promoting breast cancer awareness on Saudi and Middle Eastern satelite television channels during October, breast cancer awareness month.

In line with "Fam Cares" slogan, Fam is sponsoring Zahra Breast Cancer Association’s ‘Hamlet Mallyoun Zahra w Zahra’ campaign. The brand recently celebrated its 25-years in the industry.

Watch the "Fam Breast Cancer Awareness Campaign" TV commercial:

The TV ad is divided into two parts. The first highlights the main features of 'Fam Wings Maxi Pad': soft cotton feel, strong absorption, and dependable protection with no disintigration.

The second part demonstrates Fam's support for Zahra Breast Cancer Association's initiative to endorse early breast cancer detection.

The TV commercial is being broadcasted on:


“Kalam el Nawaem” program
Sundays at 11:00 pm KSA
Duration is 3 weeks

Regular Spots
Duration is 21 days


"Forbidden Love" series
Saturdays to Wednesdays at 9:00 pm KSA
Duration is 3 weeks

Rotana TV

Regular Spots
Rotana Cinema and Rotana Khalijiyah
Duration is 41 days.

Fam sanitary towels are manufactured in National Paper Company Ltd. (Jeddah), Napco Consumer Products Company (Dammam), Napco Riyadh Paper Products Company Ltd. (Riyadh) in Saudi Arabia.

Napco Consumer Marketing Department

Industrial City 4, Street #404
Jeddah, Saudi Arabia
PO Box 30263
Jeddah 21477 Saudi Arabia

Tel: +966-2-637-0757
Fax: +966-2-637-4886

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