INDEVCO Consumer Products Division Holds Modern Trade Workshop

For OUTBOUND home page, go to http://outbound.indevcogroup.com

INDEVCO Consumer Products Division’s Regional Modern Trade Unit organizes a 3-day workshop called ‘Modern Trade Workshop’ on 29 September - 1 October 2010.

The regional workshop held at the Grand Hills Village in Broumana, Lebanon, brought together Middle Eastern and North African (MENA) regional commercial managers as well as Napco KAM – Key account managers. The managing partner of Napco is INDEVCO Group.

The goal behind the workshop was to share know-how in the modern trade sector and address the latest developments in the sector. The event strengthened the business relationships between Napco and INDEVCO their main regional customers.

Napco Bahrain, Dammam & Qatar team

Guest speaker Brian Moore, a modern trade specialist, presented the first workshop, Effective Retail Management, on 29 September. The workshop addressed the relationship between key account managers and commercial managers of the main Gulf Consortium Corporation (GCC) retailers.

Brian Moore, EMR-NAMNEWS Ltd. Managing Director, has a marketing and key account background and has conducted numerous workshops involving major key accounts and retailers. Furthermore, he has prior experience in the Gulf region.

Brian Moore workshop

The second day had guest speaker Rabih Rizk from STARMANSHIP & Associates, training and consulting services provider for Lebanon and the Middle East region. During this session, Rizk delivered an experiential learning workshop called ‘Rattle Snake Canyon’ program. This program helps participants develop effective partnerships, build team effectiveness, and overcome environmental pressures.

Wissam Mussaed, INDEVCO Learning and Development Manager, states,

“I believe that the efforts of our regional Modern Trade Unit team to foster partnership with our key account customers will drive business in-line with our company’s strategy.

Such events will build long-term relationships and provide our customers with added-value, which is a real competitive advantage. It is something that both of us are looking for.”

On the final day, attendees visited the Jeita Grotto, Lebanese natural wonder in the process of entering the New Seven Wonders of the World. They continued the day with a trip to one of Lebanon’s most prominent beach resorts, Eddé Sands in Byblos, Lebanon.

Fady Fayad, INDEVCO Consumer Products Division Regional Key Account Manager, states,

“I am confident that this growing partnership between INDEVCO managers and the Modern Trade Workshop attendees, in addition to the development of our managers to meet the challenges in this specific marketing driven field, will materialize and will be the main drive of gaining leadership in this retail sector.”

INDEVCO is a managing partner of Napco and INDEVCO Consumer Products is a division of INDEVCO Group, the ‘Local Multinational of the Middle East’.