On 15 November 2010, INDEVCO Online Communications Unit held the Regional Unit Marketing Meet-Up at INDEVCO headquarters located in Ajaltoun, Lebanon.
together attendees from various divisions of the NEMA Regional Unit
George Abou Jawdeh
NEMA Field Sales Manager / Levant
NEMA Sales Service Coordinator / Levant
MASTERPAK Marketing Manager
NEMA Levant Regional Sales Manager
NEMA Area Sales Manager /Levant
COMPACT Marketing Manager
NAPCO Regional Manager (UK & Ireland)
INDEVCO Online Communications Unit Director
Corporate Communications Specialist
NEMA Asia Regional Manager
E. Feghali engaging the attendees
The conference covered the following topics:
Online Communications Unit Services & Relation to Other Units
How do INDEVCO service units work together to serve you?
Marketing as a Management Process
How has our group’s approach to global marketing evolved?
Are your prospect and customer databases in order?
Building Customer Profiles
With which criteria do you segment and evaluate prospects? What would your ‘ideal customer’ profiles / sector look like?
Lead Management & Nurturing of Prospects
How are you organized to manage lead generation efforts? What are best practices for converting prospects?
Using Social Media for Sales Prospecting
How can you generate and qualify credible leads and follow customers and competitors using LinkedIn and Twitter
Corporate Identity & back Office Communications
Are you promoting one consistent corporate identity in your written communications? How can you significantly improve communications with prospects and customers?
Content Marketing Approach / Global Marketing Initiative
What corporate and product content do you have on-hand to communicate with prospects and customers in our vertical sectors? (Audit) What resources need to be developed to support your sales efforts?
Marketing Tools at Your Disposal
Which existing print, web & electronic tools can you use to communicate with prospects & customers?
NEMA Regional Unit is an INDEVCO Group Sales Unit responsible for the Arabian Gulf Markets. INDEVCO Group is the 'Local Multinational of the Middle East'.