Masterpak Spreads Holiday Spirit & Distributes Gifts

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In line with INDEVCO Group mission to care for the community, Masterpak distributes gifts during the holidays to spread family spirit.

Masterpak, for the fifth consecutive year, practices its annual tradition to spread holiday cheer and give back to the community. On 18 December 2011, Masterpak team members joined together, dressed in Santa costumes, to visit 20 homes from Beirut to Tripoli and distribute gifts, clothes and food to 35 children. This year Masterpak also distributed gifts to adults as well.

The Lebanese polyethylene (PE) film manufacturer in Zouk Mosbeh aims at bringing happiness to families during the holiday season and inspiring others to take part in the spirit of giving.

Masterpak gives back on Christmas 2011 

Masterpak cares for the happiness of children 

Masterpak Santa’s spreading the holiday joy

Masterpak is a member of INDEVCO Flexible Packaging, a division of INDEVCO Group.

INDEVCO Wishes All Happy Holidays

For OUTBOUND home page, go to http://outbound.indevcogroup.com

INDEVCO sal offices in Ajaltoun, Lebanon will be closed on the following days for Christmas and New Year holiday:

Friday, 23 December 2011
Monday, 26 December 2011
Friday, 30 December 2011
Monday, 2 January 2012

Masterpak Releases December 2011 REACH Newsletter

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Read all about the latest developments at Masterpak, Lebanese polyethylene (PE) film manufacturer in Zouk Mosbeh, in the REACH newsletter of Q4 2011.


December 2011 Masterpak REACH newsletter discusses Masterpak’s new products and key international exhibitions Masterpak partook in, including IndAgra 2011 in Romania and Le Liban en France 2011 in Paris.

Articles featured in REACH Newsletter, Issue 8 include:

·         Masterpak Participated in ‘Le Liban en France’ Exhibition 2011

·         Masterpak Exhibits at IndAgra 2011

·         Masterpak Meets Customer Needs for Dry Food Inner Liners

The PE film manufacturer produces agricultural & horticultural films, building & construction films, household plastics & catering films, food & beverage films, tissue & hygiene packaging, industrial films & packaging and soap & detergent films.

For additional information about Masterpak, visit previous REACH newsletters:

June 2011 – issue 7

March 2011 – issue 6

November 2010 – issue 5

August 2010 - issue 4
March 2010 - issue 3
November 2009 - issue 2
September 2009 - issue 1

For More Information

Amal Merhi, Marketing Manager
Masterpak sal
Zouk Industrial Zone
Zouk Mosbeh, Lebanon

Tel: +961-9-209 001 Ext. 3615
Fax: +961-9-209 002
E-mail: amal.merhi[at]masterpaklb.co
Web: www.masterpaklb.com

Interstate Launches GREENCOAT® Website for Sustainable Packaging Buyers

For OUTBOUND home page, go to http://outbound.indevcogroup.com 

GREENCOATâ website (www.greencoat.net) makes requesting information and samples of wax-alternative corrugated boxes easy for packaging buyers in the poultry, meat, seafood, fresh produce, floral, and landscaping industries.

Interstate Container has released a website for GREENCOATâ wax-free boxes, a corrugated packaging solution for companies in need of strong and sustainable moisture-resistant corrugated packaging. Interstate Container Cambridge and Interstate Container Columbia ship over 3.2 million wax-alternative boxes each month. The boxes are compostable and FBA-certified 100% recyclable and repulpable.

From the website, visitors can call or submit a quick form to request GREENCOATâ samples to run in side-by-side trials with their current packaging. The website also offers PDF downloads, links to upcoming trade shows and to social media channels.

About GREENCOATâ Wax-Replacement Boxes

GREENCOATâ boxes provide the same strength than traditional cascaded wax boxes and curtain coated wax boxes. They withstand high exposure to moisture, rough handling, long storage, transportation, and shifts from cold-to-hot environmental conditions. GREENCOATâ boxes are also easier to glue than waxed boxes.

Interstate Container controls 100% of GREENCOATâ’s manufacturing process; the company does not outsource the coating of paper to third parties, which increases cost effectiveness. Likewise, customers experience cost savings, when they no longer have to pay landfill disposal fees.

Interstate Container Cambridge invested 5 years of R&D to develop and successfully trial GREENCOATâ wax-alternative boxes with leading poultry processor, Mountaire Farms. GREENCOATâ has reduced an estimated 100,000 tons of greenhouse gases for Mountaire Farms, lowered costs and streamlined Mountaire Farm’s supply chain.

Award-Winning & Socially Conscious Corrugated Packaging 

Interstate Container has received awards for GREENCOATâ and for its contributions to its local communities. Dorchester Chamber of Commerce named Interstate Container Cambridge 2011 Large Chamber Business of the Year for its good standing with obligations and active support of the community and chamber activities. 

At the 11^th Annual Sustainable Design Awards, Global Green, a non-profit organization dedicated to fostering global climate improvement, awarded 1st Pioneer Award to Interstate Container for its advancements with GREENCOATâ.

Mountaire Farms and WMDT, ABC-affiliated television station in Salisbury, MD, named Interstate Container Cambridge as the recipient of the WMDT/Mountaire Farms Environmental Star of the Month Award for July 2010. 

Interstate Container is a member of Delmarva Poultry Industry, Global Green Coalition for Resource Recovery (CoRR), North Carolina Poultry Federation, Produce Marketing Association, and Sustainable Packaging Coalition.

Request more information about GREENCOAT® at: greencoat@interstatecontainer.com  


Download
GREENCOAT®. . . No Wax Allowed
GREENCOAT® Strength & Sustainability

ISEGA Validates Multipak Cone Sleeves’ Safe for Food Contact

For OUTBOUND home page, go to http://outbound.indevcogroup.com

Jeddah-based flexible paper packaging manufacturer, Multipak, offers German and European market eco-friendly, vivid, 2-layer cone sleeves with an aluminum outer layer and an inner paper layer.

ISEGA, acknowledged and registered German testing laboratory, analyzed Multipak’s printed and glued ice cream cone paper and foil laminate and confirmed compliance with European quality and food safety standards. The product assessment tested whether Multipak ice cream cone sleeves can safely come in contact with food products without changing taste or chemical composition.

ISEGA ran four tests on the cone sleeves:

1.     Determination of the migration into Tenax (Modified Polyphenylene Oxide)

2.     Determination of the transfer of antimicrobial constituents

3.     Determination of volatile organic compounds

4.     Sensory analysis for indirect transition of taste

The thorough testing process ran over 25 days from 10 November – 5 December 2011. The assessment results are consistent with Multipak’s quest to continuously meet internationally-recognized quality standards.

ISEGA has the accreditation of Deutsche Akkreditierungsstelle (DAkks) and Deutsche Akkreditierungssstelle Chemie (DACH), national accreditation bodies for the Federal Republic of Germany.

Rabih Henoud, Multipak Operations Manager, states,

“We believe that yesterday's option is today's must and thus Multipak continuously strives to meet and exceed standards of manufacturing excellence. ISEGA is yet another accreditation answering the needs of highly selective European customers.”

Multipak Eco-Friendly, Appealing, Anti-Drip Ice Cream Cone Sleeves

Multipak manufactures and prints 2-layer ice cream cone sleeves in up to 8 colors, using flexographic or rotogravure printing. The visually appealing flexible packaging solution uses eco-friendly raw material. The inner paper layer, certified by FSC/PEFC ‘Chain of Custody’ (CoC), originates from sustainably managed forests.

Furthermore, tested to be drip-free, the aluminum layer of Multipak’s ice cream cone sleeve prevents water penetration and holds the lid in place.

Read more about Multipak ice cream cone sleeves.

Other Food Safety Certifications Attained by Multipak

Multipak meets internationally-recognized quality, safety, and legal requirements. The Saudi-manufacturer is certified safe for food contact by British Retail Consortium (BRC/IoP) and Hazard Analysis and Critical Control Points (HACCP). Furthermore, Multipak has passed Nestlé and Yum! thorough international supplier audits and met strict safety standards.

Multipak produces and supplies ice cream cone sleeves, as well as ice lolly push-up packaging to Australia, Europe, the Far East, Middle East and North Africa (MENA), and North America. The manufacturer also produces paper bags, paper sheets, and paper cups.

Multipak is a Napco company and member of INDEVCO Flexible Packaging, a division of INDEVCO Group.

For More Info

Rabih Henoud
Operations Manager
Multipak Ltd.
Industrial Area Phase #4, Street #405
Jeddah, Saudi Arabia
P.O. Box  32826, Jeddah 21438, Saudi Arabia

Tel: +966-2-608-0704 Ext. 6500
Fax: +966-2-608-1063
E-mail: rabih.henoud[at]napcogroup.com
Web: www.napcomultipak.com

‘Fake it All’ Anti-Counterfeit Campaign: Winning International Awards

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Brand Protection Group (BPG) ‘Fake it All’ advertising campaign receives 4 new international awards, demonstrating the reach and impact of the anti-counterfeit campaign.

INDEVCO Group, a founding member of Brand Protection Group (BPG), strongly supports BPG’s aim to increase anti-counterfeit awareness in Lebanon and the Levant region. The group works to preserve the integrity of member brands and protect the community from harmful effects of counterfeit products.

INDEVCO Group, an international manufacturing group headquartered in Lebanon, plays an active role in the association, holding BPG Vice Chairmanship and participating on the Board of Directors.

‘Fake it All’ Anti-Counterfeit Campaign

BPG and Leo Burnett Beirut together developed the effective and impactful advertising campaign to raise awareness of the negative ramifications of counterfeiting. The anti-counterfeit campaign spread the message, "The closest things to you can be fake”.

‘Fake it All’ campaign utilized TV commercials, radio spots, and outdoor billboards, as well as a stunt orchestrated on top Lebanese television shows, newspapers, and Facebook on World Anti-Counterfeiting Day (8 June 2011).

Watch the ‘Fake it All’ Anti-Counterfeit Campaign Video

From October to November 2011, BPG’s ‘Fake it All’ campaign, designed by Leo Burnett Beirut, received the following advertising awards:

Epica Awards 2011

Bronze Award in ‘Promotions & Activation’ category

Epica Awards announced the complete results of its 2011 awards during the last week of November 2011. The 25^th Epica Awards ceremony will be held at the Kino Šiška Centre for Urban Culture in Ljubljana on 20 January, 2012.

Epica Awards recognizes exceptional creativity, originality, and quality execution of ideas from communication agencies, film production companies, media consultancies, photographers and design studios, and web agencies in Europe and the Europe, Middle East and Africa region (EMEA).

Gemas Effie MENA Awards 2011

Silver Award in ‘Best Use of CSR’ category

Gemas Effie MENA Awards 2011 took place on 26 November 2011, in Dubai, UAE. Leo Burnett Beirut and BPG received the Silver award in the category ‘Best Use of Corporate Social Responsibility (CSR)’.

Gemas Effie Middle East and North Africa (MENA) Awards names the region’s most eminent marketing works. Awards are given to those that present a big marketing idea executed effectively, moving the target audience to feel, recall, and act.

18^th Golden Drum Competition

Silver Drum Award in ‘Integrated Communication Campaign’ category

Silver Drum Award in ‘Public Relations’ category

BPG and Leo Burnett’s ‘Fake it All’ campaign fell under the ‘Integrated Communication Campaigns’ and ‘Public Relations’ categories of the multi channel section, taking home 2 Silver Golden Drums. The Golden Drums took place from 5 – 8 October 2011 in Portoroz, Slovania.

The 18^th Golden Drum Competition awards agencies, advertisers, clients, design or production houses, TV broadcasting or media companies and others involved in the creation or production of creative and effective marketing communications. The competition is divided into two sections, single channel and multi channel, judged by international panels of top industry panels.

Read more about the ‘Fake it All’ Campaign on: http://outbound.indevcogroup.com/2011/06/brand-protection-group-fake-it-all.html

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References:

http://www.epica-awards.com/
http://results.epica-awards.com/

http://gemaseffie.com/

http://gemaseffie.com/2011/Gemas_Effie_Mena_Awards_2011_winners.pdf

http://www.goldendrum.com/competition/golden-drum/

http://www.goldendrum.com/competition/showcase/winners-2011/?ID=36698

Interstate Container to Exhibit GREENCOAT® Boxes at SE Regional Fruit & Vegetable Conference 2012

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Interstate Container will display eco-friendly corrugated wax-replacement packaging at Southeast Regional Fruit & Vegetable Conference.

Interstate Container plants in Cambridge, MD and Columbia, SC will exhibit GREENCOAT® boxes for packing fresh produce at SE Regional Fruit & Vegetable Conference 2012, Booth # 226 & 228 in Savannah, GA.  The annual event from January 5 – 8, 2012 is the largest educational conference and trade show in the southeastern US for fresh produce growers, packers, vendors and suppliers. 

Interstate Container representatives attending the event include Jeff Cormier, National Sales & Marketing Manager, Frank Bridges, National Produce Account Manager, and Elyse Cristos, Sales Representative. 

GREENCOAT® Corrugated Boxes 

Attendees can gather information about environmentally friendly GREENCOAT® corrugated boxes. GREENCOAT® is a compostable, FBA-certified, 100% recyclable and repulpable packaging solution for transporting products that require durable moisture-resistant corrugated packaging.

The wax-free corrugated box, developed by Interstate Container Cambridge team and successfully trialed by Mountaire Farms, packs such products as fresh produce, floral products, poultry, meat, and seafood. Mountaire Farms is a Delaware-based poultry processing company.

About SE Regional Fruit & Vegetable Conference 2012

SE Regional Fruit & Vegetable Conference 2012 will gather over 2,200 producers, buyers, sellers, decision makers and industry leaders in the fresh produce sector. The event addresses food safety, production practices and increased yields, marketing strategies, and how to improve crop production and grow business. 

Attendees of the event will find new products and services on the trade show floor, as well as learn about the latest produce trends and legislative updates from Washington, DC.

Request more information about GREENCOAT® at: greencoat@interstatecontainer.com   

GREENCOAT® is manufactured by Interstate Container Cambridge in Cambridge, Maryland, and Interstate Container Columbia in Columbia, South Carolina.

For More Information

 
Jeff Cormier
National Sales and Marketing Manager
Interstate Container
 
Tel: 888-267-7722 Ext. 2019
       443-523-4925
E-mail: Jeff.Cormier[at]InterstateContainer.com
Website: www.interstatecontainer.com

Unipak, Certified Yum! Supplier: Superior Quality Standards to Ensure Food Safety Procedures

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“Yum!" re-approves Unipak as corrugated pizza box supplier to Pizza Hut, a "Yum!" top restaurant brand.


Unipak passed the Yum! Quality Assurance Audit and Food Safety re-audit on 23 – 24 November 2011. The food safety certification was originally received in December 2010. 

Mahmoud Sallam, Yum! certified Food Safety & Quality System Auditor, conducted the two day audit. The corrugated packaging manufacturer  meets the high quality and food safety standards, in line with its on-going strive for excellence in quality and management systems. 

Marwan Diab, Unipak General Manager, explains, 

“In today’s packaging world, we are witnessing an increasing need for harmonized certification in food safety systems especially amongst global players such as Yum! brands. 

As part of Unipak's continuous development strategy in the food and catering packaging sector, the company has recently obtained the Yum! certification with excellence. This certification ensures justified confidence that all necessary measures are taken to guarantee food safety throughout the different links of the supply chain.

Furthermore, this certification has helped us, not only gain accessibility to new multinationals and geographic markets, but also have the highest industry standards in the area of pest control, sanitation, operations and facility management, good manufacturing practices and product protection, as well as recovery and food security.

Certifications, such as that of Yum!, have always been key success factors in driving continuous quality improvement across our organization.” 

In addition to pizza boxes, Unipak manufactures other corrugated packaging for the catering sector, such as cup carry-out trays, double-decker pizza boxes, single serve takeout boxes, and takeout boxes for meals. 

About Yum! Rigorous Supplier Approval System 

Yum! Brands Inc., based in Louisville, Ky., has over 36,000 restaurants in over 117 countries and territories, making it the world's largest restaurant company in terms of system restaurants. Yum! restaurant brands, including Pizza Hut, KFC, and Taco Bell, are among global leaders. [1] 

Yum! selects suppliers based on the industry-renowned Supplier Tracking and Recognition (STAR) system. The audit system focuses on key focal points: good manufacturing practices and product protection, operations and facility management, recovery and food security, pest control, and sanitation. 

Yum! searches for suppliers that demonstrate excellent performance in food safety and security practices, as well as quality control in management processes.[2] 

References: 

[1] http://www.yum.com/company/franchising.asp 
[2] http://www.yum.com/csr/food/supply/safety.asp