Tuesday, January 25, 2011

INDEVCO ‘ACE’ Program Connects with Industrial Buyers

For OUTBOUND home page, go to http://outbound.indevcogroup.com

Two INDEVCO service units have joined together to help group business units nurture prospects and build stronger relationships with customers.

INDEVCO's Lead Generation Unit (LGU) and Online Communications Unit (OCU) have launched a joint initiative called INDEVCO Attaining Customer Excellence (ACE) Program. This program seeks to grow exports by regularly connecting manufacturing plants in Egypt, Lebanon, and Saudi Arabia, as well as export sales teams across the Middle East, South Asia, Africa, and Europe, with prospects and customers.

INDEVCO ACE Program is results-oriented, focused on lead nurturing, trigger marketing, and online survey campaigns conducted on behalf of INDEVCO business units that enroll in the program. Once enrolled, the LGU conducts campaigns and sends business units quarterly reports of activities, e-mail correspondence from prospects, and final post-campaign reports.

The OCU supports the LGU by developing relevant buyer-related content, as well as designing and maintaining ACE Program portal and e-mail creatives. Developing necessary information for potential buyers at different stages of the purchase cycle assists INDEVCO business units in facilitating more informed purchase decisions.

The overall aims of INDEVCO ACE Program are to:

  • Engage prospects by communicating product and capacity information, as well as sending event-related e-mails

  • Acquire new customers by communicating quarterly until prospects are ready to place orders

  • Connect online via direct e-mail with global clientele

  • Survey prospects and customers
About INDEVCO Lead Generation Unit

INDEVCO Lead Generation Unit facilitates global sales and market integration by generating leads and request for quotes (RFQs) via the web, developing research databases and market studies based on INDEVCO Group business units’ expansion plans, as well as running direct e-mail marketing campaigns and converting new opportunities for the Group.

About INDEVCO Online Communications Unit

INDEVCO OCU manages B2B lead generation web development for the group; INDEVCO News Network (blogs, online public relations, Intranet, and internal e-mails); B2C brand campaigns integrating social media, web, online contests, direct e-mail and mobile messaging; corporate SEO and search engine marketing; and related analytics reporting.

About INDEVCO Group

INDEVCO is a Lebanon-based multinational manufacturing group with over 35 manufacturing plants and 30 commercial companies. Member companies manufacture paper and plastic flexible packaging, corrugated boxes and packaging, tissue, and consumer disposables for household and away-from-home institutional use. INDEVCO employs over 8500 people worldwide.

For More Information

INDEVCO Lead Generation Unit
Tellet El Assafir, INDEVCO Building, Ground Floor
Ajaltoun, Lebanon
PO Box 11-2354
Beirut, Lebanon

Tel: +961-9-209 108

Web: www.indevcoexport.com
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