Thursday, June 30, 2011

Visit New INDEVCO Catering Disposables & Packaging Portal

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New INDEVCO catering disposables and packaging portal provides key corrugated and flexible packaging information for takeaway food industry.

INDEVCO launched its new catering disposables and packaging portal, in-line with its goal to provide sector portals offering all necessary industry and product based information and news. INDEVCO Group affiliates produce a wide array of foodservice packaging and disposables catering to the takeaway food industry.

INDEVCO’s new catering disposables and packaging portal provides comprehensive packaging product information and a large variety of packaging photos. Catering disposables and packaging products manufactured by INDEVCO Group affiliates include food wrapping materials, corrugated packaging, paper materials, plastic and composite films and paper table napkins for restaurant chains, quick service restaurants, and meal delivery services.

INDEVCO Group affiliates, serving the local and international take away food industry, have been approved as suppliers to top fast food franchises by passing stringent audits and proving to meet strict safety standards in terms of pest control, sanitation, operations and facility management, good manufacturing practices and product protection.

Visitors of the portal can gather all necessary information, interact through online live chat concerning product-related questions, and gain access to product brochures. Furthermore, interested prospects and customers can submit requests for quotes (RFQs) directly, which are processed by INDEVCO Lead Generation Unit.

Based on visitor behavior, pages and products viewed, the new portal offers a pre-determining tool, which suggests products or sectors of interest. The portal also provides links to INDEVCO social media channels, in addition to up-to-date product, company, sector, and event news.

INDEVCO catering disposables and packaging portal is powered by the Online Communications Unit, a service unit of INDEVCO Group.

For More Information

INDEVCO Lead Generation Unit
Ajaltoun, Lebanon

Tel: +961-9 209 108

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Download June 2011 MASTERPAK REACH Newsletter

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MASTERPAK, Lebanese polyethylene film manufacturer in Zouk Mosbeh, released its June 2011 issue of the quarterly REACH newsletter.

June 2011 MASTERPAK REACH newsletter covers new awards, exclusive distributorships, and sponsored events that took place over the past 3 months.

The 7th edition of REACH newsletter features the following articles:
  • MASTERAK receives 2010 Industrial Exporter Award
  • MASTERPAK to distribute AGRU Geo-Membranes in MENA
  • MASTERPAK Co-Sponsors Lebanon Student Star pack 2011

For additional information about MASTERPAK, visit previous REACH newsletters:

March 2011 –
issue 6
November 2010 – issue 5
August 2010 - issue 4
March 2010 -
issue 3
November 2009 -
issue 2
September 2009 -
issue 1

For More Information

Amal Merhi, Marketing Manager
Zouk Industrial Zone
Zouk Mosbeh, Lebanon

Tel: +961-9-209 001 Ext. 3615
Fax: +961-9-209 002
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INDEVCO Launches New Hygiene Disposables Packaging Portal

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INDEVCO has launched a new hygiene disposables packaging portal, offering online tools to aid full information gathering about corrugated and plastic packaging, as well as raw materials provided by INDEVCO for the hygiene disposables industry.

INDEVCO’s new hygiene disposables packaging portal provides deep product-based content, including high resolution vivid product images, in-depth product information and specifications, and product brochures.

INDEVCO Group affiliates manufacture tissue raw materials to produce household tissue brands and hygiene disposables, as well as corrugated packaging and plastic films to pack, transport, and promote baby diapers, feminine sanitary napkins, adult nappies, wet wipes and tissue disposables.

The interactive sector portal allows interested prospects and customers request for quotes (RFQs) directly, which will be processed by INDEVCO Lead Generation Unit, as well as engage in online live chat for any product queries. Furthermore, through online tools the sector portal adapts to visitor tastes and preferences and pre-determines and suggests products and sector portals that may be of interest.

The informative sector portal integrates INDEVCO news and social media networks, by offering links to the group’s social media channels and online newsletter containing current sector, product, and company news.

Hygiene disposables packaging products manufactured by INDEVCO manufacturing plants, include PE handle bags and wicketed bags, PE backsheet film, PE in-layer protective film, individual wrap for sanitary napkins, sachets for wet wipes, point-of-purchase (POP) displays, promotional printed cartons, corrugated boxes, shelf ready packaging (SRP). INDEVCO Group affiliates also manufacture jumbo tissue rolls.

INDEVCO hygiene disposables packaging portal is powered by the Online Communications Unit, a service unit of INDEVCO Group.

For More Information

INDEVCO Lead Generation Unit
Ajaltoun, Lebanon

Tel: +961-9 209 108
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Monday, June 27, 2011

Multipak Cone Sleeves: An Anti-Drip Ice Cream Packaging Solution

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A blazing summer sun can whet the appetite for cold, tasty ice cream; however, the perfect ice cream cone can be ruined by soggy wrapping that drips ice cream all over the place.

Jeddah-based Multipak, flexible paper packaging manufacturer, manufactures 2-layer cone sleeves with an aluminum outer layer and an inner paper layer, driven through a lamination process. Tested to be drip-free, these sleeves also contain environmentally-friendly raw materials. They’re also visually appealing and food-contact safe.

The aluminum layer of Multipak’s cone sleeves prevents water penetration and helps dead fold to hold lids in place, thus providing a drip-free ice cream cone sleeve. In addition, during the manufacturing process, the cone sleeve is put in a deep freeze (-20◦ C) for half an hour to ensure that the gluing of both sides together remains intact under freezing conditions.

Multipak’s cone sleeve sizes include 110, 115, 120, 135 and 150 milliliters (ml) or according to customer requirements.

Eco-Friendly Cone Sleeve Materials

Consistent with Multipak’s aim to provide eco-friendly packaging, the inner paper layer of their ice cream cone sleeves is FSC/PEFC ‘Chain of Custody’ (CoC) certified, indicating that the paper originates from sustainably managed forests.

The certification signifies that manufacturers make responsible purchasing decisions, work with approved paper sources and engage in ethical business practices.

Eye Catching Cone Sleeve Design

Multipak prints ice cream cone sleeves in up to 8 colors, using flexographic or rotogravure printing. High-quality printing provides a more visually attractive packaging.

Additionally, cone sleeves pass through a 70◦ C air circulating oven to make certain there are no bubbles, delamination, or creasing, in order to ensure that the presentation and appearance of the ice cream packaging meets customer requirements.

Multipak Cone Sleeve Safe Packaging for Food Contact

Multipak is certified by British Retail Consortium (BRC/IoP) and Hazard Analysis and Critical Control Points (HACCP). The Saudi Arabian manufacturer has also passed rigorous international supplier audits and met strict safety standards to become an approved supplier for Nestlé and Yum!, which operates or licenses A&W Restaurats, KFC, Long John Silver’s, Pizza Hut, Taco Bell, WingStreet brands.

Multipak products are certified safe for contact with food products. The manufacturer meets global recognized legal, quality and safety requirements and has implemented best practice systems.

Serving both the northern and southern hemispheres, Multipak supplies ice cream cone sleeves, as well as ice lolly push-up packaging to Australia, Europe, the Far East, Middle East and North Africa (MENA), and North America.

Multipak also produces paper bags, paper sheets, and paper cups.

Multipak is a Napco company and member of INDEVCO Flexible Packaging, a division of INDEVCO Group.

For More Information

Charbel Tanios, Product Specialist
Napco Multipak
Industrial Area Phase #4, Street #405
PO Box 32826
Jeddah, Saudi Arabia

Tel: +961-2-6080704 ext.412
Fax: +961-2-6081063

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INDEVCO Executives to Present at EuroPack Summit 2011

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Executives from INDEVCO Paper Containers will present the masterclass, "Best Practices for Outsourcing from Emerging Middle Eastern Markets", to food and beverage packaging buyers from across Europe.

Marwan Diab, Unipak General Manager, and Pierre Akl, INDEVCO Paper Containers Area General Manager, will represent INDEVCO Group, at EuroPack Summit 2011. The annual food and beverage packaging innovation summit will take place from 4-6 July 2011 at Hôtel Majestic Barrière in Cannes, France.

Diab and Akl will meet with procurement heads of key food and beverage manufacturing companies across Europe to discuss innovative packaging solutions.
The 3-day networking summit recognizes the importance of packaging as a source of communication with customers. Thus, the summit offers leading producers a forum to meet one-on-one with select packaging manufacturers.

Members of INDEVCO Paper Containers include Unipak Nile (Egypt), Unipak Hellas (Greece), Unipak (Lebanon), and Easternpak (Saudi Arabia). The corrugated manufacturing plants produce retail ready packaging, shelf ready packaging, point-of-purchase (POP) displays, promotional cartons, and corrugated boxes.

EuroPack Summit 2011 will feature presentations on reinventing the innovation model, engineering consumer experiences, real world solutions for packaging sustainability and efficiency in the entire value chain. marcus evans organized the summit in line with its goal to develop global summits and strategic business conferences.

For More Information

Edgard Bou Kheir, Marketing Coordinator
INDEVCO Paper Containers
Halat Industrial Complex
Halat, Lebanon

Tel: +961-9-478 900 Ext. 326
Fax: +961-9-478 915

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Tuesday, June 21, 2011

‘Fake It All’ Anti-Counterfeit Campaign: Recognized at Cannes Lions Festival 2011

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The ‘Fake It All’ campaign, developed for Lebanon-based Brand Protection Group, received Cannes Lions Silver PR Award.

The Cannes Lions 5th International Festival of Creativity awarded the Silver PR Award for ‘Best Integrated Campaign Led by PR’ to Brand Protection Group’s ‘Fake It All’ PR campaign. The annual global festival took place at the Palais des Festivals et des Congres in Cannes, France from 19-25 June 2011.

The ‘Fake it All’ campaign, developed and executed by Leo Burnett Beirut, aims at increasing anti-counterfeit awareness in Lebanon, in line with Brand Protection Group’s mission.

INDEVCO Group, founding member of Brand Protection Group (BPG), supports the association’s cause to combat counterfeiting, protect the community from harmful effects of counterfeit products, and preserve the integrity of member brands.

Through INDEVCO Group’s active role in the association, the multinational group of companies demonstrates its support to the local community and dedication to promoting Lebanese industry.

Cannes Lions PR Silver award coincides with BPG’s continuous efforts to increase awareness of government officials and the general Lebanese public.

The ‘Fake it All’ Campaign 

To spread the campaign message, "The closest things to you can be fake", ‘Fake It All’ was launched using popular media channels, including TV commercials, radio spots, and outdoor billboards, as well as a large attention-grabbing stunt orchestrated on World Anti-Counterfeiting Day (8 June 2011).

The stunt was carried out and adapted to various media channels: A mass group of people were sent to a big Lebanese mall to imitate bystanders; a large newspaper agreed to release a fake front page logo for its readers to spot and report; popular TV and radio shows were presented by mock hosts rather than the real hosts; and 250 fake facebook profiles were created sending friend requests to the authentic profiles.

Brand Protection Group

Brand Protection Group, an association of local, regional and international producers and distributors, fights counterfeit products in Lebanon and Levant region. The association works closely with the government, diplomatic bodies, and other supporters.

BPG communicates to consumers, trade partners and member companies key issues and risks that come with illicit trade. Strategic partners include: Lebanese Ministry of Economy & Trade, customs authorities, Amideast, European Union (EU), French Embassy, UNDP, USAID, and the U.S. Embassy.

BPG has received numerous awards for efforts in raising anti-counterfeiting awareness. In 2007, the association received the Global Anti-Counterfeiting Award and in 2008, it was honored with the Golden Pan Arab Web Award in the Non-Governmental Organizations category.

Cannes Lions International Festival of Creativity

Cannes Lions 2011 brought together leaders and professionals in communications and creative thinking. Fifty seven (57) world-class seminars were featured by the Cannes Lions learning program.

Lion trophies awarded during the Cannes Lions Festival include Film, Press, Outdoor, Direct, Media Cyber, Radio, Promo & Activation, Titanium and Integrated, Design, PR, Film Craft, and Creative Effectiveness.


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Monday, June 20, 2011

Unipak Nile One Step Closer to WCOM™ System

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Unipak Nile completes preparation and ventures into the pilot phase of Al Ghadir World Class Operations Management (WCOM™) system.

Egyptian corrugated packaging manufacturer, Unipak Nile, has launched the pilot phase of its WCOM™ system, known as ‘Al-Ghadir’. The plant began implementing Al Ghadir’s lean manufacturing principles in Q1 2011.

Al Ghadir’s three phases -preparation, pilot, and expansion- improve company performance; reduce scraps and reworks; ensure smooth process flow; zero defects and breakdowns; balance time between various operations; and manage
work in process.

Al Ghadir Pilot Phase

During Al Ghadir’s pilot phase, which will last approximately 6 months, Unipak Nile is setting up teams and training them on Total Productive Maintenance (TPM) methodology to apply on machines at the plant.

Antoine Baz, Unipak Nile Al-Ghadir Project Coordinator, states,
“To launch the pilot phase, half a day of training on methodology was spent with every team. Following the training, a large number of administrative staff joined teams on the floor and helped with the initial cleaning of the machine. The initial cleaning is intended to stretch beyond merely the cleaning aspect.”

Unipak Nile teams being briefed by Solving Efeso Consultants
 on the initial cleaning activity

One of the major activities of the pilot phase is initial cleaning. Operators tag machines prior to and following cleaning. Anomaly tags teach operators to notice problems during cleaning and to identify and differentiate problems hidden or caused by dirt.

If a problem is flagged prior to cleaning but removed after cleaning, operators deduce that the problem was a result of dirt build-up. However, if a problem persists after cleaning, then operators should find the cause of and solution to the problem.

Initial cleaning activity

The Al-ghadir methodology focuses on finding countermeasures to problems rather than relying on immediate solutions alone.  If the cause of a problem is dirt build-up updating and improving the cleaning standards would be the countermeasure to this build-up.

Initial cleaning activity
before and after

The pilot phase increases machine efficiency, consistent with Al-Ghadir’s goal to reach a smooth stream of operations with zero defects and breakdowns. Unipak Nile managers are demonstrating team support by taking part and assisting operators in tagging machines.

Elie Saad, Unipak Nile plant manager, stated,
“As an embodiment of INDEVCO value, Servant Leadership, we all went down and helped our operators tag machines.  This gave a very good impression, and the operators were amazed by this initiative.”

Unipak Nile manufactures retail ready packaging, shelf ready packaging, point-of-purchase (POP) displays, promotional cartons, and corrugated boxes for the agricultural, beverage, catering, dairy, hygiene disposables, industrial, petro/chemical, processed food, paramedical, soap and detergent industries.

Unipak Nile, located in 6th of October City, Egypt, is a member of
INDEVCO Paper Containers, a division of INDEVCO Group.

For More Information
Antoine Baz, Al-Ghadir Project Coordinator
Center for Technical Excellence
Halat, INDEVCO complex
Halat, Lebanon

Tel: +961-9-478 900 ext. 256

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Friday, June 17, 2011

Lebanon Opportunities Recognizes INDEVCO Group’s Environmental Commitment

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INDEVCO Group is of the first signatories of Lebanon Opportunities’ Green Pledge to increase awareness and commitment to social and environmental responsibilities.

INDEVCO, multinational group of manufacturing companies headquartered in Ajaltoun, Lebanon, received Lebanon Opportunities’ Green Business Initiative certificate for commitment to corporate environmental responsibility during ‘Green Business Opportunities’ conference.

As part of Lebanon Opportunities Green Business Initiative, InfoPro Events organized and hosted the Green Business Opportunities conference, of which the Association of Lebanese Industrialists (ALI) is a green partner, on 14 and 15 June 2011 at Mövenpick Hotel and Resort in Beirut, Lebanon.

INDEVCO Group’s eagerness and promptness to sign Lebanon Opportunities’ Green Pledge, demonstrates the group’s ironclad commitment to continuously implementing eco-friendly initiatives, adhering to Lebanese environmental legislation, evaluating internal processes and pursuing set targets to improve environmental friendliness.

Neemat Frem, President & CEO of INDEVCO Group and President of the Association of Lebanese Industrialists (ALI), partook in the inaugural session of the two-day conference on 14 June.

During the ‘Green Energy’ session on 15 June, Imad Issa El Khoury, Area General Manager of Unipak Tissue Mill and Interstate Paper Industries, presented the case study, 'Unipak Tissue Mill Energy and Cost Reduction Success Story'. Furthermore, Issa El Khoury discussed Unipak Tissue Mill's environmental initiatives implemented starting 2009.

Unipak Tissue Mill has invested in over 30 large green projects leading to a 24 % reduction in energy consumption and will implement many more eco-friendly initiatives in the near future. Unipak Tissue Mill in Halat, Lebanon, and Interstate Paper Industries, in Sadat City, Egypt, are member companies of INDEVCO Group and manufacture virgin and recycled jumbo tissue rolls.

Speakers at the inaugural session included Antoine Dahdah from Holy Spirit University of Kaslik (USEK) about a holistic green approach, Ziad Jaber from United Nations Economic and Social Commission for Western Area (ESCWA) about opportunities in low-carbon development, and Abdo Sweidan from RYMCO presenting a case study about carbon neutral.[1]

Other speakers at the conference discussed available financial support systems for green projects, innovative green marketing campaigns, green construction projects, hotels and restaurants that have gone green, how to save energy and available tools to audit consumption, and practical green tips that can be implemented in offices.

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