Thursday, October 20, 2011

Masterpak Joins Players in Fruit & Vegetable Industry at MACFRUT 2011 Italy

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Masterpak attended MACFRUT 2011, the international exhibition of plants, technologies and services for the production, conditioning, marketing and transport of fruit and vegetables.

Lebanon-based polyethylene (PE) film manufacturer, Masterpak, joined attendees of MACFRUT convention 2011 from 5 - 7 October 2011 at Cesena Trade Show Area, in Cesena, Italy. The 3-day exhibition brought together a vast array of exhibitors and attendees from different fields of the fruit and vegetable supply chain.

The 28th edition of the annual event consisted of numerous conferences, seminars, and workshops tackling all aspects of the European and Italian fruit and vegetable market.

Masterpak Keeps In-Tune with Fruit & Vegetable Market Needs at MACFRUT 2011

Masterpak attended the information-packed event to gather an in-depth understanding of the latest developments in the Italian and the European fruit and vegetable sector. Masterpak manufactures agricultural and horticultural PE films, for the European fruit and vegetable industry, such as:
·         Compost and forage bags
·         Grapevine cover film
·         Greenhouse plastic
·         Ground cover film
·         Hydroponic gully film
·         Low tunnel film
·         Mulch film
·         Silage cover
·         Soil disinfection film
·         Water membrane

The PE film manufacturer focused on keeping up-to-date with agricultural packaging needs and requirements, European standards for quality, safety, health and the environment, as well as new scientific and technological breakthroughs.

About MACFRUT 2011

Organized by Cesena Fiera, MACFRUT 2011 trade show exhibition area was divided into 5 halls: [1]

Exhibition of new technologies, seed productions and Mediterranean organic productions

Exhibition of plants, technologies and services for the production, conditioning, trading, large organized distribution and transport of fruit and vegetables

MACFRUT International
Exhibition dedicated to Italian professionals interested in the internationalization of their products and introduction into new markets

MACFRUT Freshcut
Exhibition of the “IV range” of products and ready-to-eat fruit and vegetables

Exhibition of logistic and agro-food transport trade associations

Sessions held during the convention 2011 addressed the Italian fruit and vegetable industry, European standards, agricultural development in Mediterranean and opportunities for fruit and vegetable sector, and the overall future of the sector. [2] 

The conferences also discussed packaging, fruit and vegetable preservation, biodegradable plastics for agriculture, environmentally-friendly fruit and vegetable production, and biological control.

In addition, the convention covered new technologies and trends, developments in nutrition and irrigation, the collaboration of private and public sectors, relations between banks and agricultural firms, and online fruit commerce. 

Masterpak is a member of INDEVCO Flexible Packaging, a division of INDEVCO Group.

For More Info

Rany Sfeir
Market Manager - Agricultural Films
Masterpak sal
Zouk Industrial Zone
Zouk Mosbeh, Lebanon

Tel: +961-9-209 001 Ext. 3624
Fax: +961-9-209 002
E-mail: rany.sfeir[at]
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