Tuesday, November 8, 2011

INDEVCO Group Companies Exhibit at ‘Le Liban en France’ Exhibition 2011

For OUTBOUND home page, go to http://outbound.indevcogroup.com

INDEVCO Group companies, Masterpak and Sanita, met with ‘Le Liban en France’ Exhibition attendees from 28 - 31 October 2011.

Le Liban en France’, held in Palais des Congrès, Paris, France, brought together bankers, developers, government officials and diplomats from Lebanon and France. Neemat Frem, INDEVCO Group President & CEO and President of the Association of Lebanese Industrialists (ALI), was one of the inaugurators of the event. Frem visited all stands at the exhibition.

INDEVCO Group member company, Masterpak, polyethylene (PE) film manufacturer, exhibited at stand # C1. Sister company Sanita, leading tissue, hygiene, and household disposables manufacturer, also exhibited at stand # C10 during ‘Le Liban en France’ Exhibition 2011.

After entering the Levant and African sectors, ‘Le Liban en France’ exhibition served as a stepping stone for Sanita into the European and international market. At the event, Sanita exhibited institutional away-from-home (AFH) and retail products, such as feminine hygiene products (napkins and panty liners), baby and adult diapers, facial tissue, toilet tissue, paper towels, table napkins,  aluminum foil, cling film, and trash bags.

Sister company, Masterpak exhibited compost and forage bags, grapevine cover film, greenhouse plastic, ground cover film, hydroponic gully film, low tunnel film, mulch film, protective bags for banana cultivation, silage cover, soil disinfection film, and water membrane for the agricultural and horticultural sectors.

The polyethylene film manufacturer also exhibited PE films for the industrial sector, such as
laminating film, PE film for printing,  power pre-stretch film,  kraft paper core,  printed industrial film,  protective release film,  shrink hood film,  shrink wrap film,  machine stretch film,  and manual stretch film.

More than 80 exhibitors both Business to Business (B2B) and Business to Consumer (B2C) were present at ‘Le Liban en France’ exhibition 2011. The first day targeted the B2B sector, where Lebanese companies met with French ones, such as Carrefour, Monoprix, Casino, and other local groups in different sectors.

The following two days of the exhibition were open to the public to visit and discover Lebanese brands and culture through food and beverage, jewelry, industrial and banking sector.

 (L-R): Amal Mussallam, INDEVCO Executive Director,
and Philippe Bouquin, INDEVCO Flexible Packaging
 Sales Manager for Europe, at Masterpak stand # C1

 Masterpak stand # C1

 Wissam Abou Diwan, Sanita Regional Sales &
Marketing Manager, and Michel Bahr, Sanita
Product Specialist Export Europe

Sanita stand # C10

About Sanita

Sanita, located in Halat, Lebanon, produces hygiene disposables, household tissue disposables, household plastics and foil disposables and away-from-home products.

About Masterpak

Masterpak, located in Zouk Mosbeh, Lebanon, manufactures and exports plastic PE films and bags to Europe, the Middle East, Africa, and beyond. Masterpak produces agricultural and horticultural films, building and construction films, household plastics and catering films, food and beverage films, tissue and hygiene packaging, industrial films and packaging, and soap and detergent films.

Masterpak and Sanita are member companies of the multinational INDEVCO Group.
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