Thursday, November 24, 2011

Lebanese Minister of Industry Visits Masterpak & Sanita Zouk Plants

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Masterpak and Sanita welcomed the Lebanese Minister of Industry, Vreij Sabounjian, for a tour of the manufacturing plants in Zouk Mosbeh, Lebanon.



On 16 November 2011, Lebanese Minister of Industry, Vreij Sabounjian, toured Masterpak and Sanita plants joined by Neemat Frem, INDEVCO Group President & CEO and President of the Association of Lebanese Industrialists (ALI) next to industrialists from Keserwan. The minister set out on an industrial day visiting manufacturing plants of aluminum, printing, packing, plastic, paper, textile, detergent, and other plants in Keserwan, Lebanon across Zouk Mosbeh, Ghazir, and Safra.

Located in Zouk Mosbeh, Lebanon, Masterpak, polyethylene (PE) film manufacturer, and Sanita, consumer disposables manufacturer, are sister companies and members of INDEVCO Group, the multinational Lebanese manufacturing group.

Masterpak Plant Visit



Accompanied by Wissam Moubarak, Masterpak Area General Manager, Frem commenced the tour at Masterpak plant by briefly presenting to the minister the seven core values and cornerstones of INDEVCO Group: family spirit, entrepreneurial drive, hard work, honesty, precision, modesty, and servant leadership. He further addressed how each value affects everyday life at INDEVCO Group and its member companies.

The tour continued with a gathering in Masterpak conference room, where Frem presented the INDEVCO book, ‘Echoes of a Nation’ to the minister.

Wissam Moubarak, Masterpak Area General Manager, explained,

“He (Neemat Frem) emphasized the role INDEVCO played during the Lebanese civil war through its communication program. INDEVCO spread the late founder’s (Georges N. Frem’s) belief in enhancing faith in Lebanon, as well as diffused messages of hope calling for resistance against challenges and difficult times.”

Furthermore, Moubarak presented Masterpak core business activities and emphasized the PE film manufacturer’s export strength, where consolidated export sales with sister company Micro Epsilon, masterbatches and additives manufacturer, reach anywhere between 65% and 70% of total turnover.

Moubarak and the minister discussed challenges Masterpak and other companies in the sector face and support needed. Moubarak emphasized on the high energy costs in the manufacturing sector, specifically the plastic film converting sector, rendering conversion costs extremely high. He also focused on the importance of exempting companies from income taxes on export activities and the reduction of port fees, in addition to any other initiative that would support export sales.

A plant tour then took place where the minister had the chance to view first hand overall operations at the plant, including the CEDEX Plastics set-up. CEDEX Plastics, co-extruded polyethylene film manufacturer, is a joint venture between Exopack, flexible packaging group headquartered in Spartanburg, South Carolina, and INDEVCO.

Sanita Plant Visit


Elias Esta, Sanita Vice President, Youssef Fakieh, Sanita Zouk Plant Manager, and Dounia Aoun, Sanita Quality Assurance Representative, welcomed minister Sabounjian and Frem at Sanita plant in Zouk Mosbeh, Lebanon. At the reception the minister viewed a display of all Sanita products and discussed plant production and quantities produced of baby and adult diapers, as well as feminine hygiene disposables.

Minister Sabounjian, Frem, Sanita representatives, the press and visitors toured the plant and viewed Sanita baby diaper and adult diaper, as well as feminine hygiene disposables manufacturing machines. Additionally, they visited the workshop area, where Sanita encourages physically challenged people to work and feel independent and empowered.

Finally, they visited Sanita’s quality control laboratory, where raw materials and finished goods all undergo testing and inspections before they reach the market to ensure high quality products.

Masterpak and Sanita are member companies of the multinational INDEVCO Group.
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