Friday, May 25, 2012

INDEVCO Hosts Value-Based Marketing Workshop in Dammam

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INDEVCO marketing professionals attend B2B ‘Value-Based Marketing Workshop’ in Dammam.

Marketing and sales executives from INDEVCO Flexible Packaging attended a 3-day value-based marketing training session from 14 – 16 May 2012. INDEVCO invests in on-going training programs to ensure the growth of its human capital.

Wissam Moussaed, INDEVCO Organizational Effectiveness Learning and Development Manager, states,

Learning and Development Unit will qualify facilitators with international knowledge, experience and best practices in order to address such developmental opportunities. We are very thankful for the time and efforts that every INDEVCO executive is putting to assist us in qualifying similar providers and strategically aligning with our division's initiatives.

We also appreciate the attendees’ passion and high expectation of every learning opportunity and capitalize on it. The continuous application and assessment of new tools, in addition to the transfer of knowledge gained will certainly increase the ROI of such workshops. It always starts at the training room and should never end there.”

Maher Dabbous, INDEVCO Flexible Packaging Market Development Director, states

“I believe that this workshop can create opportunities for our business success by identifying new areas, creating new methods, establishing relations and finding ways to grow.

Such workshops allow us to sustain our present growth for the future and anticipate customer demand in light of the changing capabilities and behaviors. In line with the statement “The essence of marketing is to keep on looking for tools that we don’t have”, this workshop is one tool”

The workshop took place at the Carlton Al Moaibed Hotel, facilitated by Dr. Jean Luc Kastner of TTM Associates, and focused on:

·    Value chain model & business drivers
·    Customer value planning & product positioning
·    Return on customer / segment investment
·    Value-driven marketing actions & tools

About INDEVCO Group

INDEVCO, an international manufacturing group, produces paper, plastic and corrugated packaging for agricultural, beverage, construction, catering, processed food, dairy, industrial, paramedical and pharmaceutical, chemical and petrochemical, soap and detergent, tissue and hygiene converting, tissue making and promotional markets.

INDEVCO consumer plants also manufacture personal care, household and institutional disposables for the retail and away-from-home (AFH) markets. INDEVCO Group employs over 8500 people in Cyprus, Egypt, England, Greece, India, Iraq, Jordan, Lebanon, Saudi Arabia, Tunisia, Ukraine, and the United States.

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