For OUTBOUND home page, go to http://outbound.indevcogroup.com
Fam’s
new feminine sanitary napkin, ‘Folded & Compressed’, offers improved absorption and a softer feel.
Napco Consumer, a leading consumer disposables manufacturer in KSA, introduces the new
feminine sanitary pad, Fam ‘Folded & Compressed’, into the Arab market. The
new and enhanced feminine hygiene product offers softer and premium-quality top-sheet coverstock fibers, providing women with
improved protection and a more natural cotton feel.
Available in three sizes (Normal, Super and Night), Fam ‘Folded & Compressed’ comes in packages of 10 and 30 (Normal or Super), as well as 8 and 24
(Night). A below the line (BTL) campaign at point of sales will support the lauching of the new product, along with a large television commercial with the
slogan ‘Fam Softer than Ever’ (Fam An3am Bikteer).
Fam ‘Folded & Compressed’ offers:
- Additional inner layer for even fluid distribution
- A new pad design securing
central absorption
- More discretion with folded and individually wrapped sanitary pads
After extensive research, Napco Consumer with sister-company Mediapak,
advertising and marketing agency, developed a new product package to appeal to
women in the region. 
Fam sanitary napkins are manufactured in National Paper Company Ltd. (Jeddah), Napco Consumer Products Company (Dammam), Napco Riyadh Paper Products Company Ltd. (Riyadh) in Saudi Arabia.
National Paper Company Ltd., Napco Consumer Products Company, and Napco Riyadh Paper Products Company Ltd. consumer division of Napco Group.
Napco Consumer Marketing Department
Email: info@fam-napco.com
No comments:
Post a Comment