For OUTBOUND home page, go to http://outbound.indevcogroup.com
For the
third consecutive year, Fam launches a TV campaign to promote early breast
cancer detection and support the joint awareness campaign with Zahra Breast
Cancer Association throughout October 2012.
In line
with the slogan "Fam Cares", Fam TV campaign sponsors "The
Voice", a new popular talent show on MBC 1 and MBC 4 every Friday at 21:30
KSA time. The TV commercial highlights the new ‘Softer than Ever’ Fam Folded
and Compressed feminine napkins and promotes the ‘Laki Ya Ghaliya’ breast cancer
awareness campaign.
The TV
campaign is integrated with radio and online media channels.
Fam is a leading feminine hygiene brand in the Middle East. Fam sanitary towels are manufactured in National Paper Company Ltd. (Jeddah), Napco Consumer Products Company (Dammam), Napco Riyadh Paper Products Company Ltd. (Riyadh) in Saudi Arabia.
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