Wednesday, December 12, 2012

Bambi Brand TV Ad Supports Respiratory Syncytial Virus Awareness Campaign

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Bambi, Napco baby care brand in Saudi Arabia and Gulf region, introduces an integrated online and offline campaign to raise awareness about Saudi Respiratory Syncytial Virus.

Bambi, sponsor of the Saudi Respiratory Syncytial Virus (RSV) awareness campaign, launches a TV campaign, under ‘Mommy Protect Me’ to prevent RSV among young and premature infants. The advertising campaign, under the motto “Ma3 Bambi Al Ma3rifa Himaya” or “With Bambi Knowledge is Prevention”, will take place from 13 December 2012 till 15 January 2013 on prominent Middle Eastern TV channels.

Watch “Ma3 Bambi Al Ma3rifa Himaya” TVC

Bambi TVC is aired on the following satellite TV stations:


AL Mountakim
Saturday till Wednesday at 17:00 KSA
Greys Anatomy
Saturday till Wednesday at 23:00 KSA

Sabah El Saudiyya
Monday & Wednesday at 12:30 - 13:59 KSA

Saudi Main News
Friday and Saturday at 22:45 - 23:45 KSA

Regular Spots

Duration is from 13 December 2012 till 15 January 2013

The Saudi awareness campaign aims at helping families learn more about ways to detect, prevent, and treat RSV. Parents can access Bambi Facebook page to acquire further information about the preventive measures and tips, as well as take part in the online contest.

About Bambi

Napco, leading manufacturer in Saudi Arabia, consumer division plants produce Bambi baby care products, including high-quality baby diapers and baby wipes. Bambi soft and dry baby diapers are equipped with non-allergic cotton feel cover sheet, leak-proof barriers with multiple elastic thread, micro-embossed waterproof plastic back sheet, ultra absorbent pad, and fouble refastenable tapes on each side. Bambi products are packed in PE flexible bags.

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