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Learn about Sanita's corporate social responsibility and commitment to the community and environment in a case study featured in CSR Lebanon's Responsible Business Magazine, the Middle East magazine for sustainability and corporate social responsibility (CSR).
The Jan - March 2013 Issue, featuring the Sanita article on page 58 - 59, is now on sale at bookstores throughout the Middle East.
Still Believing in the Beauty of Lebanon
By Gacia Apikian - INDEVCO Group
Since its establishment, corporate social responsibility (CSR) has been an integral part of Sanita’s strategy and business model, continuously spreading positive messages in times of need. Bassam Khoueiry, Sanita Deputy General Manager, explains, “Based on INDEVCO’s mission, I believe, as a company, our responsibility extends two ways: the internal, focusing on securing a brighter future through a clear career path for every one of our employees; and the external, maintaining and strengthening our good relationships with both the consumers and the community, as well as striving to make a better environment. When the environment is harmed, so is our community and indirectly our consumers, and this is why we (Sanita) aim to always pioneer environmental initiatives.”
Community Activism: For a Stronger Lebanon
Product Development: A Greener Community
Corporate Responsibility... Not an Obligation
At the heart of every country is its youth, the promise of a better, brighter future. Sanita’s responsibility program focuses on creating over 800 jobs in rural areas to reduce migration to Beirut. The Lebanese manufacturer also supports over 300 disabled centers and provides job opportunities to people with disabilities.
A Comprehensive CSR Approach and Mission
Sanita is working to develop a comprehensive approach to its corporate social responsibility. Corporate citizenship is an incremental part of its mission, strategy and goals. This is in line with INDEVCO Group’s mission: “What is good for the community is good for the company”, a philosophy that resonates with and shapes each member of Sanita’s team.