For OUTBOUND home page, go to http://outbound.indevcogroup.com
Sanita
Export’s integrated media campaign for leading baby diaper and feminine hygiene
disposables brands seeks to enhance brand equity.
Sanita
Export re-launches an integrated media campaign in the Iraq market for Happies
baby diaper and Private feminine napkin brands. The integrated campaign
consists of TV commercials, radio advertisements, and outdoor billboard
promotions.
Sanita
Export will broadcast adapted versions of the television and radio campaigns
for Happies and Private, customized to appeal to Kurdish consumers and
effectively communicate quality features of the two hygiene disposable brands.
The campaign will be launched in Kurdish on satellite & local TV stations and in Arabic on satellite TV stations.
Integrated
Campaign in Kurdish
TV
Stations: Kurdsat
TV and Zagros TV
Radio
Stations:
Radio Nawa and Radio Dijla
Private
‘Passionate by Nature’
Friday, March 15, 2013
Integrated Advertising Campaigns for Happies & Private Brands Target Iraqi Market
Launch
Date: 18
March 2013
Happies
‘Catwalk’
Launch
Date: 28
March 2013
Watch the Happies & Private Kurdish TVC
Integrated
Campaign in Arabic
Private ‘Passionate by Nature’ & Happies
‘Catwalk’
Date:
18 March
– 7 April 2013
TV
Stations: AL
Iraqiya TV, Al Sharqiya
TV
Radio
Stations: Summer
FM
The
outdoor billboard campaign for both brands will cover main regions throughout
Iraq, including Erbil, Al-Sulaymaniyyah, Duhok and Baghdad and will utilize
unipoles and billboards.
About Happies & Private Brands
Private feminine sanitary napkin brand includes Private Maxi, Private Extra Thin and Private Maxi Pocket sanitary
napkins, as well as Freshdays panty
liners and Miss Teen sanitary
napkins.
Happies
brand of baby nappies and wet wipes includes regular baby diapers and baby
aqua swim diapers in different sizes, as well as antibacterial embossed wet
wipes with protective cream and embossed baby wet wipes with lotion.
Happies and Private are produced by Sanita in Halat, Lebanon. Sanita is
a member of the multinational INDEVCO Group.
Posted by
INDEVCO Group
at
3/15/2013 08:13:00 AM
Labels: advertising, Baby Diaper, campaigns, Feminine Hygiene Products, Happies, Iraq, Private brand, Radio, Sanita, Wet Wipes
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment